Fronetics Management Team - Marketing the Supply Chain

Fronetics Management Team

The Fronetics management team is comprised of strategists, marketing professionals, writers, designers, and experts in social media. Together we leverage our experience to increase brand awareness, position our clients as thought leaders, drive meaningful engagement with prospects and customers, and help businesses grow.

Our backgrounds span verticals across the supply chain and beyond. Clients value our industry expertise as we help identify opportunities for growth and increased revenue.

Connect with us on LinkedIn

 

 

Frank Cavallaro

Frank Cavallaro

CEO and Founder

Prior to Fronetics, Frank held various leadership positions within public and privately held corporate environments as well as private equity sponsored organizations. His experience includes CEO of Converge, president at Arrow Electronics, as well as COO and general manager of NECX.

With domain expertise in international management, selling strategies, sales organizations, and global operations, Frank is recognized as an industry leader with the experience, vision, and capability to motivate all levels of your organization to deliver shareholder value, customer satisfaction, and cost control in the competitive marketplaces of international technology, supply chain, and logistics.

Kate Lee

Kate Lee

Senior Director of Strategy

Over the past 15 years, Kate has worked with Fortune 100 companies, startups, academia, small business, non-profit organizations, and government agencies both domestically and internationally. She leverages her diverse experience and deep industry knowledge to create and execute data-driven marketing strategies.

Her writing has been published by Harvard Business School Press, EBSCO Publishing, Supply Chain Quarterly, Prehospital Disaster Medicine, and on EBN, EPSNews, EFT, and DC Velocity.

Procurious named Kate one of the 24 most influential people in procurement.

Kettie Laky

Kettie Laky

Social Media Director

Kettie is a digital strategist with over 15 years of experience in the marketing industry. Her background spans customer service, website strategy and production, search engine marketing, traditional marketing, and social media strategy. She has worked with many different industries including pharmaceutical, education, retail, financial, and legal. Prior to joining Fronetics, Kettie worked for Stackpole & Partners, AMP Agency, and Nantucket Nectars.

Jennifer Hart Yim

Jennifer Hart Yim

Director of Strategy

Jennifer is a communications strategist with 10+ years of experience in web and traditional marketing, corporate communications, events, and campaigns. She has served multiple organizations as a high-level communications advisor and go-to person for marketing strategy. Before joining Fronetics, Jennifer’s most recent work included serving as the chief of staff for a Massachusetts mayor and directing public health communication activities for Chattanooga-Hamilton County, Tennessee.

Ulrika Gerth

Ulrika Gerth

Content Writer and Strategist

Ulrika is a marketing and research strategist with 15 years of experience writing for U.S. and international news and trade publications. She has covered a range of topics, including supply chain, logistics, and transportation, earning several awards for her writing and investigative reporting. Prior to joining Fronetics, she most recently served as an international correspondent as well as the editor of a Massachusetts newspaper.

Katie Knapp

Katie Knapp

Account Manager

Katie has over 10 years’ experience in sales and marketing. She started in traditional media but soon realized she wanted to work with clients to create comprehensive media plans instead of focusing on a single product. She has helped build and implement successful campaigns for companies in various industries, including health care, automotive, food services, construction, and real estate, to name a few.  Prior to joining Fronetics, Katie worked for Neal Advertising, Clear Channel Outdoor, and CBS Radio.

Elizabeth Hines

Elizabeth Hines

Creative/Editorial Director

Elizabeth is a content strategist with 10+ years of experience in content development, branding, marketing, and communications. She has written on topics from local sushi bars to intellectual property law and developed content strategies across a number of verticals, including higher education and the B2B space. Prior to joining Fronetics, Elizabeth worked at Boston University, Prospectiv, and Cengage Learning. .

How Can We Help You?

Learn more