Why companies in the logistics and supply chain industries use social media

Social media is a strategic tool.  The benefits companies can realize by using social media are immense.  Which benefits are motivating companies within the logistics and supply chain to use social media?  Even more broadly, why are companies using social media?

A recent survey conducted by Fronetics Strategic Advisors found that the predominant reasons companies within the logistics and supply chain industries use social media are to: increase the visibility of their company; to improve their brand image; establish their company as a thought leader; and to attract new leads and customers.

To learn more about the use, motivations, benefits, and challenges of social media and the logistics and supply chain industries, download our report: Social media and the logistics and supply chain industries.