Although content is extremely important, it’s only effective if it gets in front of the right audience. Here’s everything you need to know about content distrubution. Highlights: Content distribution is the act of promoting content to online audiences in multiple media formats through various channels. Don’t fall victim to the “spray and pray” strategy where
In a highly competitive B2B landscape, AI can be the strategic advantage your brand needs. Here’s everything you need to know about AI for marketing. Highlights: AI enables predictive analysis – the ability to look at a large set of data and predict what steps to take to reach a desired outcome. Social listening powered
Here are 15 social video marketing statistics that every supply chain marketer should be aware of in 2019. Highlights: 87% of business use video as a marketing tool. 83% of marketers report that video gives them a good ROI. Social video marketing trends to be on the lookout for: live video and 1:1 personalized video.
Machine learning is shaping the future of supply chain and logistics management, improving accuracy, speed, scale, and more. Here’s how. Highlights: Machine learning refers to an application of artificial intelligence that lets systems learn and improve automatically based on experience. Experts predict that 95% of supply chain planning vendors will rely on supervised and unsupervised
Ushering qualified leads through the sales funnel requires the right kind of content at the right time. Here’s what kind of content you need for ToFu, MoFu, and BoFu. Highlights: ToFu, MoFu, and BoFu are abreviations for top of funnel, middle of funnel, and bottom of funnel, respectively. ToFu content should be geared toward audience
As social media users increasingly prefer to share content and recommendations via private messaging apps, brands need to be aware of how to take advantage of this trend. Highlights: Nearly two-thirds of social media users now prefer to share content and recommendations through private messaging apps. Facebook Messenger is by far the most popular of
Instagram Stories offers paid advertising delivering targeted content to B2B buyers and building brand awareness with potential customers. Highlights: As the number of people using stories has grown, so has the number of businesses using the format to connect with their audiences on social media. As more people browse Stories, you can show your ad
The biggest challenges for B2B marketing, according to a recent report? Finding leads that convert and engaging the right target audience. Highlights: Measuring social media ROI is a challenge for 58% of respondents, and 39% report that proving ROI is the biggest hurdle to securing C-suite buy-in. Only 23% of brands have a dedicated social
The long-rumored launch of an Amazon logistics service is unlikely to be rumor much longer. Here’s what 3PLs need to know. Highlights: Amazon recently invited select shippers to use a service called Amazon Shipping. The retail giant boasts a global logistics footprint that covers 243.5 million square feet – and counting. Amazon’s hiring plans offer
Also this month in social media news: Facebook adds Instagram scheduling to Creator Studio and Twitter launches 6-second video ad bidding. Highlights: Facebook is adding an easy option for users to create a still-image slideshow in its Stories feature. LinkedIn’s new audience engagement insights will offer improved audience discovery, content recommendations, and industry benchmarking. Marketers
Being aware of the marketing acronyms being discussed on the internet is key to staying up with the latest digital marketing trends and ideas. Highlights: Key performance indicators (KPIs) are the metrics you determine to be most important in measuring the success of a digital marketing campaign. All-important search engine optimization (SEO) is what allows
Social media growth slowed for the first time, but marketers are still set to increase budgets in 2020. Here are three reason why they’re sticking with social. Highlights: Social media promotes engagement, and can be used to reinforce ads and boost their performance. Brands can continually test campaigns on their platform, get immediate results, and
