As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers. Highlights: Visual content can be more easily digestible and compelling than purely text-based content. Optimize your visual content for search engines by accompanying it with searchable text and tags. Keep
Integrating marketing and innovation early in development paves the way for new products to succeed. Highlights: In many organizations, marketing is declining and moving downstream. Innovation needs marketing to be successful, and the earlier marketers are involved, the greater the chances of success. Marketers can help innovations succeed by identifying buyer needs, understanding what makes
Its disruptive data-recording and -securing technology begs the question: Could blockchain change the supply chain fundamentally and for the better? Highlights: Blockchain offers the ability to record, track, and verify any transaction. Potential benefits include greater transparency and security. Supply chain operations could record, track, and share information more accurately and easily. Ever since blockchain
Fed Chief Halts Facebook’s Libra Project, Digital Marketing Growth Statistics Released, and More Social Media News for July 2019
Also this month in social media news: Facebook strives to attract content creators, and Pinterest debuts new video tools for brands. Highlights: Less than a month after Facebook released details of its new cryptocurrency, the project has met a stumbling block from Fed Chairman Jerome Powell. Newly released statistics highlight key growth metrics and lay
Implementing robotics and automation for manufacturing can be costly and a challenge for public perception – but, ultimately, these technologies are crucial assets for the industry. Highlights: Hurdles companies face concerning automation include public perception, potential safety hazards, and cost. However, robots actually make factories safer and protect human workers from having to perform dangerous
Corporate social responsibility is no longer optional; it’s expected. Here are five trends that today’s business leaders need to be aware of. Highlights: 75% of millennials expect their employers to take a stand on social issues. In a polarized political climate, successful corporate social responsibility requires authenticity and open dialogue. Companies are increasingly measuring the
Videos drive greater conversion rates and increased leads. Here are four takeaways from Vidyard’s 2019 State of Video in Business Report. Highlights: Over 82% of businesses reported greater investments in video last year Vidyard’s report stated that high-value video content has become a key factor in SEO and ranking. Aside from just tracking views, businesses
Reading social media blogs is an excellent way to ensure that your business is on top of the latest industry trends, insights, and analysis. Highlights: Subscribe to blogs using an RSS reader to make sure you’re keeping up with the latest. Social Media Examiner is a great all-around source, while Social Media Today is the
Here are four ways the Amazon effect is shaking up supply chain trends – and why it’s a net positive for the industry. Highlights: More companies will start to tap into the gig economy in the last mile, and Uber-style delivery companies will emerge. To meet growing customer demand, same-day delivery will become increasingly standard.
With the ubiquity of mobile phones and the ease of SMS messaging, text-based marketing holds plenty of potential for supply chain marketers. Highlights: Many of marketers’ hesitations about text-based marketing are based on misconceptions. Research shows that text outperforms email in open and click-through rates. Currently, there’s a competition vacuum as business have been slow
Here are our most-viewed supply chain and logistics blog posts from this year as of July 1, 2019. Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and trends happening in the supply chain and logistics industries, particularly in regards to digital marketing. We hope
Knowing when and how often to tweet is just as important what you post. Here’s how often your business should be tweeting. Highlights: Be consistent with your tweeting frequency, while keeping content fresh. To determine how often to tweet for your business, experiment with different posting frequencies, and use analytics tools to track your results.