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Digital and content marketing for the logistics and supply chain industries
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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact

The Push to Reduce Paper in the Distribution Center

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Reducing paper in the distribution center is good for business (and trees). Paper isn’t a thing of the past in workplaces, but it probably should be. The reasons go well beyond simply saving trees to an even more compelling argument: it’s just better business. A 2014 survey conducted by the Association for Information and Image Management

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The Amazon effect: When outsourcing fulfillment makes sense

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Outsourcing fulfillment can makes sense. Amazon has set the standard for speedy fulfillment. Despite being both parodied (make sure to watch Netflix’s Drone to Home video) and parroted (the FAA recently clipped a brewery’s attempt to deliver beer by drone to Minnesota fishermen), Amazon insists unmanned aerial delivery vehicles will soon be as common as mail trucks. While we

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Procurious names Fronetics’ Kate Lee as one of the most influential in procurement

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Kate Lee, the senior director of research and strategy at Fronetics Strategic Advisors, has been named by Procurious as one of the 24 Most Influential People in Procurement. The online business network for a new generation of procurement and supply chain professionals compiled the list to show who “you should be connecting with.” Kate said

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What 3PLs can teach us about outsourcing content creation

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The use of third-party logistics providers are on the rise. As many as nine out of ten 3PLs surveyed by Inbound Logistics reported their client base grew by 5 percent this year, continuing the unabated expansion of recent years. And there’s good reason for it. In an interesting article on SupplyChain 24/7, Adam Robinson, the

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In converting leads to customers, speed counts

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Are your sales reps as sold on your leads as you are? In theory, it seems straight forward: You write engaging blog posts; you spread your unique as well as curated content via appropriate social media channels; you include calls to action; you watch your prospects take the bait; and, finally, you hand off a

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Why your sales pitch is bad for business

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Source: Managing Americans The temptation is obvious: You want to use your business blog to proclaim the virtues of your excellent products. You throw around words like “unique,” “outstanding,” “robust,” and “industry-leading.” Perhaps you even add a blinking “Buy Now!” button at the end, convinced your reader simply can’t resist hitting it. There is only

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