Fronetics Blog - Digital and Content Marketing for the Supply Chain

For B2B buyers, case studies are still the most popular type of content. Check out our infographic below to discover the five elements of an...

The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden...

Looking to keep up with happenings in the supply chain industry? These are our top five supply chain websites to follow. Following leading...

The results are in: Artificial intelligence (AI) has significant value for many business sectors. But what are the most effective ways to apply AI...

Social platforms create an opportunity to connect with prospects but only if your efforts align with customer preferences. Here’s how brands can...

Artificial intelligence (AI) is changing the way the global supply chain operates and may make most supply chain management companies obsolete in...

Companies can reach millennial B2B buyers by partnering with popular social media users who speak with passion and expertise to young...

Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships...

Case studies continue to be the preferred content type among B2B buyers. These 5 elements will help you write case studies that engage prospects...

Case studies are a perfect way to organize and present hard facts about your products and services — and they continue to be one of the most...

Also in social media news, October 2018: Snapchat partners with Amazon on visual search tool, Google Plus is shutting down, and Instagram adds...

In order to transform and mature, these supply chain elements need to be incorporated into a brand’s foundation: stakeholder alignment...