Many B2B organizations are using Instagram to grow business. Here are a dozen Instagram tips to help you use the platform effectively.
- Instagram has become the second most used social media platform, up from fourth in 2017.
- Audiences love real-time content, like Instagram Stories. It lets them feel a genuine, human connection — the creation of which sometimes poses a challenge for B2B marketers.
- An effective Instagram presence has the potential to grow brand awareness, improve your reputation, and generate qualified leads.
Recent research on social media use shows that 66% of brands now use Instagram. As of 2018, it was second-most used platform by businesses, up from fourth in 2017. If you’re considering using this social media network for your business, which you should be, our 12 Instagram tips can help you get started.
12 Instagram Tips for Supply Chain Companies
1. Be authentic
Many supply chain companies often fall into the trap of using stock photography or overly staged promotional pictures of products. The ethos of Instagram is all about authenticity and personality. Let your audience get an up-close-and-personal glimpse into your company’s culture with real photos of the people, places, and things that make your business run every day.
2. Optimize your account
Before we get to anything fancy, take a step back and make sure your Instagram account is fully optimized. This means you need:
- a bio with a link to marketing or product pages related to a specific keyword or hashtag;
- image captions, which can reference the link in your bio;
- a search-friendly username; and
- a compelling profile image that reflects your company.
3. Go live
Live video is the “it” trend in social media marketing, with 63% of marketers reporting that they plan on adding it to their overall strategy. Audiences love real-time content, and it lets them feel a genuine, human connection — the creation of which sometimes poses a challenge for B2B marketers.
4. Put your Stories in Highlights
In addition to its Stories feature, Instagram now lets users create a featured group of “Highlights” in various categories on their profiles. Stories have only a 24-hour lifespan, so featuring your most effective Stories clips in Highlights gives them a second life and a chance to engage future followers. One of the best features of Stories and Highlights is that it allows companies to view and analyze how users have viewed and interacted with their content.
5. Keep up the pace
Instagram is one of the easiest social media platforms to post on. That means you can quickly snap photos wherever you are — say, at a conference or event, or even on your way into the office — and publish it instantly. This is great for reaching the coveted millennial audience, which seems to have an unquenchable thirst for consuming content, particularly images and graphics.
6. Keep your content consistent
Posting on a consistent timetable is crucial to maintaining an active following. Posting irregularly means you risk your followers forgetting about you, and posting all at once can annoy and drive followers away. Ideally, companies should post 2-3 times a day, but you’ll need to test how many times a day is most effective for your particular business in engaging your specific audience. For more, check out our guide to when to post on social media.
7. Try a takeover
Taking over the Instagram account of a partner company or customer is a great way to draw attention from an existing and relevant audience, providing mutual benefits to both parties.
8. Invest in sponsored posts and product reviews
Optimizing your account and following Instagram best practices will go a long way toward earning authentic followers that could become future leads and/or customers. But to really boost your impact, it pays to take advantage of influencer marketing on Instagram. Create a list of large accounts in your vertical (think industry media sites and partners), follow them, and reach out to their marketing team to ask about sponsored-post pricing. Be on the lookout for influencers with a high engagement rate relative to number of followers.Optimizing your account and following Instagram best practices will go a long way toward earning authentic followers that could become future leads and/or customers. Click To Tweet
9. Use the right hashtags
One of the most effective ways to grow your Instagram following is to use hashtags effectively. Since Instagram gives users the ability to follow hashtags that interest them, and they function as links to other relevant content, choosing the right hashtags is the ideal way to reach and engage your target audience.
Keep an eye on accounts of peer brands to stay up to date with the best hashtags to use. The most effective hashtags are short, memorable, and easy to read. You can also use an online tool like InconoSquare or Websta to find relevant hashtags for your business.
10. Use the right filters
Sure, filters are great for turning boring or poorly lit photos into more engaging images. But, it turns out that which filter you choose really does have an impact on engagement. These lighting and color presets offered by Instagram have the potential to create mood and style in your image content. According to Iconosquare, these 10 filters are currently the most popular on Instagram:
- Normal (No Filter)
- X-Pro II
11. Be a storyteller
Instagram is all about visual storytelling. Your posts should do more than promote your products — they should be drawing in your audience with narrative told through a visual format. Instagram Stories are an ideal way to engage your audience!
12. Get personal
Go in deep and personal with your customers by answering their questions via 10-second videos. You let your viewers feel like they’re being heard. Plus, short videos are ideal for reposting.
The Bottom Line
Instagram is an extremely effective tool for B2B businesses. These Instagram tips for using the platform will help you create and nurture a loyal, engaged audience base. In turn, an effective Instagram presence has the potential to grow brand awareness, improve your reputation, and generate qualified leads.
- Infographic: 10 Ways to Boost Followers on Instagram
- Infographic: 8 Ways to Grow Brand Awareness Fast
- Infographic: 10 Companies that Are Getting Instagram for B2B Marketing Right