Infographic: Back to School 2017 Supply Chain
Record spending, online shopping, and free shipping are hallmarks of back to school 2017.
With consumer confidence on the rise, the National Retail Federation predicts that back-to-college and back-to-school spending will hit $83.6 billion in 2017. That whopping total is an all-time high for back-to-college dollars, and the second highest on record for back-to-school spending, and represents and increase of more than 10% from last year.
If you started your shopping three weeks to one month before school starts, you likely found the longest lines: 46.7% of shoppers report that that’s when they planned to hit the shelves for back-to-school shopping, and 34.6% for back-to-college.
The top destinations for back-to-school shoppers are department stores (57.1%), discount stores (54.1%), and clothing stores (46.0%), while back-to-college shoppers prefer online shopping (44.1%), with discount stores (40%) and department stores (38.5%) following in second and third place. A whopping 90.5% of back-to-school shoppers plan to take advantage of free shipping services, with 88.7% doing the same for back-to-college shipping.
Per household, overall back-to-school spending has risen from last year’s average of $674 to $688 in 2017. The NRF predicts that 64% of that total will be spent on apparel and electronics.
Check out our infographic with some interesting facts from the NRF’s 2017 survey below.
Back to school 2017 supply chain infographic
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