Account-Based Marketing
The example below outlines an account-based marketing campaign Fronetics recently created and implemented for a client that had very specific prospects they were targeting. The client’s conversion rates really skyrocketed with this multi-channel approach. It also has helped stretched the ROI of other marketing assets, specifically the high-value content pieces.
Target Audience
Sales professionals at third-party logistics providers
Campaign Description
Two-week, multi-channel strategy incorporating direct mail, email, LinkedIn, and phone calls to specific contacts
Fronetics Provides:
- Copy and design of direct mail campaign
- All email copy/templates
- Phone call scripts
- Copy, design, and set up of LinkedIn Ads
- Management of LinkedIn campaign activities
Client Provides:
- List of target companies/contacts
- Postage
- Follow-up phone calls with sales leads
- Follow-up emails with sales leads
- Lead scoring in CRM to inform refinements of process