The case for outsourcing content marketing at a time of supply chain disruption
…e left undone. What types of content worked well this quarter? How did the email messaging fare? What was the click-through-rate? During...
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4 Ways to Manage a Social Media Crisis
…onal channel, like private messaging. You could also offer a phone number, email address, or other means of communicating outside of social...
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Infographic: Creating the Right Content for Lead Nurturing: ToFu, MoFu, and BoFu
…o the right decision.” Effective content types for the MoFu stage include: Email campaigns Free templates or guides...
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Report: Internet Users Prefer Private Messaging Apps to Shared Content
…messaging apps: 63% Social media accounts: 54% Word of mouth: 51% SMS: 48% Email: 37% Next, researchers broke down the results further, to...
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10 B2B Marketing Stats from Chief Marketer’s 2019 Outlook
…fective tool for lead nurturing and conversion. 9) For 44% of respondents, email is a top source of B2B leads. When it comes to which...
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8 Marketing Acronyms Supply Chain Marketers Need to Know
…each time a user fills out a form, subscribes to your blog, or provides an email address. 8) UX: User Experience When it comes to digital...
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Fed Chief Halts Facebook’s Libra Project, Digital Marketing Growth Statistics Released, and More Social Media News for July 2019
…th this.” Facebook spokeswoman Elka Looks responded to the testimony in an email to Reuters: “We are very much aligned with the...
Read moreAccount-Based Marketing
…n Profile view from the CEO Day 13 Client sends targets follow-up sales email Day 15 Client sends targets follow-up LinkedIn mail Day 16...
Read moreInbound Campaign
…ter recruitment efforts, and grow our client’s book of business. Marketing Emails Fronetics uses email marketing to nurture leads...
Read moreExample Buyer Personas
…Constantly on the move, Celeste does almost everything (including checking email) via her mobile phone. She is an avid reader of industry...
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Should You Consider Text-Based Marketing?
…s, open and click-through rates, text-based marketing actually outperforms email. While email has an average open rate of 22% and a...
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11 Social Media Automation Mistakes to Avoid Like the Plague
…ontent, whether it’s a web/landing page, blog post, within an ebook, in an email, makes it easy for your audience to spread your...
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