Fronetics Blog - Digital and Content Marketing for the Supply Chain

Nearly ubiquitous in every day business conversation, artificial intelligence (AI) now touches virtually every market sector. However, its impact...

Digital supply chain management requires a whole new set of skills. From an omnichannel mindset to enterprise IT use, here’s what defines...

Editor’s note: This is the second in a series of three guest posts by Kate Began of Polycase. The increasing digitization of commerce has...

Editor’s note: This is the first in a series of three guest posts by Kate Began of Polycase. The Covid-19 outbreak has changed the global...

The benefits of a B2B blog are too important to overlook. Plus: Three companies that excel at content creation. If your company blog has gone the...

As the popularity of podcasts grows, DC Velocity premieres a new supply chain podcast — Logistics Matters. Our blog posts on supply chain podcasts...

Your company blog can be a goldmine for search engines. These strategies will give your old blog posts an SEO boost — without days of work. When...

We conducted a quick audit of supply chain company pages — and found these examples of effective marketing strategies. The country is step by...

Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing. No other lead generation...

Company priorities have shifted in the wake of Covid-19. Revising B2B buyer personas is important to reaching them on the right terms. The...

From answering the most important question to humanizing your company, make it part of your Covid-19 messaging strategy. If your organization put...

With a main lead-generating source canceled or postponed, trade show contingency plans take on increased importance. The Supply Chain USA 2020...