Fronetics Blog - Digital and Content Marketing for the Supply Chain

What’s more important: prioritizing conversions or building traffic? The simple answer is both. Here’s why you need to balance your efforts for...

U.S. Consumers plan to spend a whopping $9 billion, the second highest spending amount in 14 years, on costumes, candy, decorations, and more to...

Brands need to focus on the awareness and consideration stages of the buyer’s journey to build relationships and boost social media ROI. Are...

As social networks reaffirm their commitment to keeping their platforms truly social, brands need to evaluate their social media marketing...

Content is your sales team’s best friend. Use these 7 strategies for putting your content to work to convert and retain customers. As we’ve...

The supply chain is increasingly seeing the value of moving to an inbound marketing strategy. Here’s what’s at the core of the change...

Wondering whether you should be prioritizing building traffic or optimizing for conversions? Here’s the case for each. I currently have a client...

Optimally, content and sales have a symbiotic relationship. But the key is understanding what kind of content your sales team needs to help them...

Content creation requires time, money, and creativity. Here are 6 creative ways to repurposing existing content that will ensure you get the...

Consider these chatbot platforms for supply chain operations that can help you create artificial intelligence bots to interact with your...

Follow these 3 steps to use social media to promote events, conferences, and other business occasions. Social media is a powerhouse tool for...

Instagram for business is a rising trend. Here’s how to use the platform to connect with your audience in a personal way. Recent research on...