Fronetics Blog - Digital and Content Marketing for the Supply Chain

Today’s B2B buyers are mostly digital natives who get the majority of their purchasing information from online searches, vendor websites, and peer...

When sales and marketing misalignment plagues your organization, it can have motivational and financial consequences. Imagine your business...

Here are the top three resources digital natives are using to research solutions and how your B2B business can prepare to meet them online...

Daunted by the idea of proving social media ROI? These 3 steps will give you the structured framework you need to show the results of your...

In today’s rapidly evolving economy, embracing change is crucial for success. These 5 behaviors define supply chain leaders who are change-agile...

Digital natives are changing the landscape for B2B purchasing. Here’s what you need to know about the new B2B buyer. Long gone are the days of men...

When your content marketing and sales forces align their efforts, they form a powerful symbiotic relationship that grows your brand and your...

Live video is a powerful tool that can help your supply chain business grow its social media footprint, build brand awareness, and generate leads...

Bad leadership in procurement has the potential to sink a company’s reputation, making it difficult to hire at all levels below it. This guest...

Also in social media news August 2018: Twitter releases an ads playbook, Snapchat introduces a private ads marketplace, WhatsApp launches a...

Here are our thoughts on how often your company should blog, including challenges and ways to overcome them. Creating valuable, relevant content...

Repurposed and repackaged, your existing content is a valuable asset for your sales force throughout the buyer’s journey. If you’re a supply chain...