Fronetics Blog - Digital and Content Marketing for the Supply Chain

These metrics to benchmark marketing performance will give you insight into how your brand stacks up against your competition. A few months ago...

Content marketing is a long-term solution. Here’s why it takes so long to see results. You are committed to your content marketing program. You’ve...

Use these 5 strategies to overcome the supply chain talent gap, filling critical positions with qualified hires and streamlining processes for...

Here are 4 ideas for measuring podcast success, including downloads, audience, lead tracking, and intangible benefits. Podcasts are an...

An important part of your content strategy should be optimizing historic blog content to ensure it’s attracting as much traffic as possible. We...

A webinar is an excellent content medium to generate leads to or nurture those already in your sales funnel. Maybe you’ve taken a webinar to...

Interactive emails, segmentation, and AI are all email marketing trends that should be on all marketers’ radars. Despite expert predictions, email...

Focus on what you do best — and save time and money — by parceling off these 6 marketing tasks to outsource. If you’re anything like me, you’re...

If you’re looking to grow brand awareness fast, here are 8 tricks to boost your efforts. Have you ever noticed how some brands seem to have crept...

A new study shows that businesses that reply to customer reviews receive better ratings overall than those that do not respond. I’ve written...

Use these three steps to calculate content marketing ROI to show the value of your investment. As supply chain and logistics businesses are...

Also in social media news April 2018: Instagram shuts down API platform, LinkedIn’s updates aimed at helping B2B marketers, and Facebook expands...