Fronetics Blog - Digital and Content Marketing for the Supply Chain

Supply chain leaders should use these 5 social media tips to grow brand awareness and increase your company’s profile as an employer. Like most...

While automation technology can streamline many processes and functions, customer-service automation can sometimes backfire and lose you business...

Google implemented a supplier diversity program to drive economic growth for small businesses and help boost Google’s innovative culture. In 2014...

With Facebook’s latest Cambridge Analytica scandal, you may be reevaluating if it makes sense to dedicate time and resources to your company’s...

Here are four simple steps to measure your company’s content marketing ROI and the success of your content marketing strategy. Measuring your...

Are you using subtitles as part of your YouTube marketing strategy? You should be, as well as these other tips. I’ve written a lot about YouTube...

In the wake of the supply chain talent gap, try these strategies to fill critical positions with qualified employees and to create a pipeline of...

Make the most of your supply chain leaders’ social media accounts by following these steps. I’ve written many times before about the importance of...

Today’s B2B buyer’s journey involves more internet research and more social media use. Technology has completely changed the B2B buyer’s journey...

Check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Lately it seems...

Supply chain marketers can use marketing automation to drive efficiency and be more successful in earning and converting leads. Marketing...

Adidas and FIFA have found great success in using social media in supply chain management. Sometimes, a success story can be a powerful motivator...