Fronetics Blog - Digital and Content Marketing for the Supply Chain

Here are four simple steps to help you measure your company’s content marketing ROI and the success of your strategy. Lean-startup pioneer Eric...

Logistics and supply chain careers are increasingly high paying, diverse, and in demand. With the talent gap growing wider every day, ambitious...

Here are five books for supply chain leaders to stay on top of industry trends and management practices. “Leadership is the capacity to translate...

Here’s how to quantify the impact of content marketing on brand awareness, a notoriously difficult benefit to measure. A successful content...

Use these 4 steps to determine the topic clusters that will be best for driving organic traffic to your business’ website. You’ve determined your...

Linkless backlinks, or mentions of your business without a hyperlink to your webpage, are now a more effective way to improve your ranking with...

Facebook is making a lot of changes that will affect businesses’ organic reach. This video discusses these changes and what your business needs to...

Companies looking to promote their supply chain transparency should consider joining the Green Supply Chain Map to reach environmentally conscious...

Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure...

For busy executives, being active on social media is kind of like networking. It’s one of those things that everyone says you absolutely have to...

Also in social media news February 2018: Facebook is developing more sophisticated chatbots, Twitter’s increased character count leads to more...

The second phase of Facebook News Feed changes boosts local news to strengthen community engagement. Facebook has been busy making lots of changes...