Fronetics Blog - Digital and Content Marketing for the Supply Chain

Record spending, online shopping, and free shipping are hallmarks of back to school 2017. With consumer confidence on the rise, the National...

Here are seven tips for manufacturers to improve your email marketing strategy in the manufacturing and industrial sector. This post comes to us...

In keeping with social media etiquette for businesses, you really shouldn’t do these things. It’s easy to get bombarded with suggestions on how to...

Supply chain and logistics businesses need to be about more than themselves, and content marketing can help them get there. While conventional...

The DoD is gravitating toward advanced authenticating technologies as a means to root out counterfeit electronics in the U.S. military...

The Fronetics blog will be taking a brief summer vacation. Starting today, the Fronetics blog will be taking a little hiatus. Don’t worry —...

In July’s social media news, platforms saw a rise in daily active users and broke records in more than one category. Once thought to be a passing...

Amazon’s foray into the grocery space has larger implications for its overall strategy, and the possible benefits for the eCommerce goliath are...

When you achieve sales and marketing alignment, your company will perform better. Here’s how to get there. The State of Inbound 2017 reports that...

Sharing content from third-party sources establishes your company as a go-to resource for all things related to your industry, sector, products...

Recent surveys show video platforms are the next big focus for marketers in terms of content distribution channels. Social media marketing can...

Personalizing marketing emails increases open rates, click-throughs, and revenue, but it takes so much more than addressing recipients by name...