Top 10 Articles of 2016 for the Supply Chain… So Far.
Here I share some of our best performing content from the first half of this year. Auditing your content and adjusting your strategy is an...
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Morai Logistics’ President Kelli Saunders on Millennials, Women, and Mentoring
In an interview with Kate Lee, Saunders discusses her career in the logistics industry and key issues within the supply chain. The percentage of...
Read moreOnly 30% of Content Marketers Feel They Are Effective
Effective content marketers have these four things in common. Think your content marketing could be better? You are not alone. Only 30% of content...
Read moreMost B2B Buyers Use Social Media in Their Research
Your business should be on social media showing buyers that you know what they want and that your business can provide it. Once again B2B buyers...
Read moreSupply Chain: Are You Publishing on Apple News?
Get your news in front of the one billion iOS users with this step-by-step guide to publishing on Apple News. Do you use Apple News? If you have...
Read moreThe Art of Overcoming the Supply Chain Talent Shortage
A veteran recruiter explains where the supply chain talent shortage is headed and how companies can overcome the challenges. A recent report on...
Read moreWhy Your Small Business Needs Google AdWords More than Ever
AdWords’ upcoming updates will make it easier for local companies to earn the top spot on local search, which can drive significant new business...
Read moreHow to Use Twitter Analytics
This is part three of a three-part series on Twitter for B2B. See part one, Twitter for B2B, and part two, Tweet This: 20 Ideas for Twitter...
Read moreDon’t Let That Lead Die!
Sellers must engage in speedy, personalized, knowledgeable conversation with potential customers to convert leads into sales. Leads are only...
Read more5 Tips for Working for the Family Business
When you work for the family business, being mindful about your professional persona can help preserve your familial relationships. Family...
Read moreSearch Marketing Can Increase Web Traffic
Using search marketing as part of your content strategy can increase web traffic and, thus, visibility for your business. Search marketing...
Read moreMarketing vs. Sales: Why There Shouldn’t Be a Competition
Editor’s note: Sarah Collins is a summer intern at Fronetics Strategic Advisors. She is a rising sophomore at James Madison University...
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