Fronetics Blog - Digital and Content Marketing for the Supply Chain

Locally sourced foods are popular with consumers. But for restaurants, the shorter supply chain is plagued by food safety concerns. Shorter does...

The talent gap represents a professional opportunity for motivated individuals looking to advance their supply chain career. The global supply...

Gauge the effectiveness of your social media strategy using these four data points in Google Analytics. Measuring the impact social media has on...

As uncertainty pervades following Brexit, experts speculate about the impact a divorced U.K. and E.U. will have on the global supply chain. As the...

Participating in social media is not about earning followers; it’s about building relationships. Posting content to social media is a great...

Reddit is a gold mine for relevant, engaging content to share with your social media followers. You probably have heard that Reddit is useful in...

This is part one of a three-part series on Twitter for B2B. See part two, Tweet This: 20 Ideas for Content for the Supply Chain, and part three...

HubSpot users also saw 3x more leads and 4.1x web visitors per month after a year using the software. A study has found that using HubSpot for...

Today’s customers expect value, quality, and speed. Focusing on how your can deliver on those promises is what will win you business...

Try these tips to attract potential customers to follow your business on LinkedIn. This is part three of a three-part series on LinkedIn for B2B...

The $26.2-billion acquisition could result in the customer-targeting solution(s) B2B marketers have been waiting for. Microsoft announced on June...

A recent report produced by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, found that 81% percent of B2B...