Fronetics Blog - Digital and Content Marketing for the Supply Chain

Facebook Live offers businesses a new, creative platform for engaging customers — here’s how to use it. You may have noticed a sudden flurry of...

If Seneca the Elder could have peered into the future, shock is likely too weak of a word to describe his reaction. The Roman rhetorician is...

Increasing operational expenses to avoid capital expenditures that would boost warehouse capacity and functionality might end up costing you more...

A cross-departmental social media team will improve your company’s social presence. At a former job, I was part of a team pushing for expanding...

Speak your boss’ language with metrics, statistics, and facts that articulate content marketing’s impact on customer acquisition and...

Having a documented content marketing strategy increases effectiveness and provides a baseline for measuring ROI. Content marketing is one of the...

These tips will help you optimize your marketing emails to improve open rates. Are you spending time creating marketing emails that nobody opens?...

Here are three of the top benefits of social media for businesses in the supply chain and logistics industries. We know that the majority of...

In today’s digital world, it is amazing that many businesses, particularly those in the supply chain and logistic industries, are still...

Fronetics’ social media training offers basic instructions on how you can help your company get invited, show up, and make a good impression...

Engage your leads early in meaningful dialogue to improve your chances of conversion. Your strategic marketing plan is generating a steady influx...

They are your employees. They are your customers. Pretty soon, Millennials will be the supply chain. As Millennials now outnumber Generation X and...