Fronetics Blog - Digital and Content Marketing for the Supply Chain

The $26.2-billion acquisition could result in the customer-targeting solution(s) B2B marketers have been waiting for. Microsoft announced on June...

A recent report produced by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, found that 81% percent of B2B...

B2B organizations are leveraging review sites to increase organic traffic and conversion rates. Here’s how. Consumers regularly turn to...

Try writing about these topics on your supply chain blog to engage customers. Content is an important part of many logistics and supply chain...

This is part two of a three-part series on LinkedIn for B2B businesses. See part one, LinkedIn for B2B: Getting Started, and part three, 10 Ways...

A data-driven content marketing strategy will increase your program’s success and help win the buy-in of executives. What is driving your...

This is part one of a three-part series on LinkedIn for B2B. See part two, How to Hire Talent through LinkedIn, and part three, 10 Ways to Gain...

A cross-departmental social strategy can help facilitate company collaboration. In your company, social media should be everybody’s business. It...

Trying to pass your sales pitch off as content will only hurt your content marketing efforts. Think your blog is a refreshing new way to highlight...

As the prevalence of smartphones increases, businesses must consider how their emails appear on mobile devices. You may have created a marketing...

Improve the reach of your videos with these distribution strategies. This is part three of a three-part series of creating videos for YouTube for...

Overcome writer’s block with these ideas for blog posts. It’s time to write that new blog post, and your computer screen is a vast, white...