Fronetics Blog - Digital and Content Marketing for the Supply Chain

Speak your boss’ language with metrics, statistics, and facts that articulate content marketing’s impact on customer acquisition and...

Having a documented content marketing strategy increases effectiveness and provides a baseline for measuring ROI. Content marketing is one of the...

These tips will help you optimize your marketing emails to improve open rates. Are you spending time creating marketing emails that nobody opens?...

Here are three of the top benefits of social media for businesses in the supply chain and logistics industries. We know that the majority of...

In today’s digital world, it is amazing that many businesses, particularly those in the supply chain and logistic industries, are still...

Fronetics’ social media training offers basic instructions on how you can help your company get invited, show up, and make a good impression...

Engage your leads early in meaningful dialogue to improve your chances of conversion. Your strategic marketing plan is generating a steady influx...

They are your employees. They are your customers. Pretty soon, Millennials will be the supply chain. As Millennials now outnumber Generation X and...

Fronetics’ new report explores the adoption of social media within the logistics and supply chain industries. Learn why your company is at a...

Seek out candidates with these skills and experiences when hiring new supply chain talent. Your business is growing, and it is time to hire. That...

Looking for talent? Try recruiting from these top-rated programs and schools. Recently U.S. News & World Report released its annual rankings...

Hailey McKeefry began her career in the supply chain industry in 1990 as an intern at EBN. After quickly rising to the position of assistant...