Fronetics Blog - Digital and Content Marketing for the Supply Chain

Hailey McKeefry began her career in the supply chain industry in 1990 as an intern at EBN. After quickly rising to the position of assistant...

If you’re looking for the latest news and information about happenings in the industry, you should have these five supply chain websites on your...

You can help your company grow by using social media. Here’s how. If your business is not utilizing the marketing power of social media...

Content drives business growth, builds customer loyalty, and helps nurture leads. One of the best ways to market your business today is to plant...

What is the ideal frequency for posting to Twitter? We did the experiment. I came across an article on Socialbakers that suggested that posting...

As part of our series on trailblazing women in the supply chain industry, I interviewed Barbara Jorgensen, co-founder and managing...

Fronetics Strategic Advisors helps clients increase brand awareness, foster meaningful customer engagement, and grow business. Fronetics Strategic...

The benefits of content marketing take more than a few months to come about. Kate Lee, Senior Director of Strategy, recently wrote about a client...

A recent study shows the most successful companies had leaders with these four traits in common. What executive leadership skills really matter in...

Employ a content and social marketing strategy to nurture leads you meet during MODEX. Hundreds of potential customers will be heading to Atlanta...

Use these six metrics to communicate the success of your marketing efforts to your boss. If you are responsible for marketing for your company...

Firing a client can help you make way for others who better suit your business. Letting someone go can be hard to do. But when it comes to certain...