Fronetics Blog - Digital and Content Marketing for the Supply Chain

Your content stinks. Here’s why. Twenty-seven million pieces of content are shared every day — and most of it is crap. To attract readers to...

Here’s how marketers can launch a B2B social media program that grows business. A recent Harvard Business Review article discloses that a number...

B2B sales must recognize and accommodate buyers at various levels of self-sufficiency in the purchasing process. Widespread access to the Internet...

A new digital marketing program helped one firm reinvent itself after traditional methods proved ineffective. A prominent marketing firm was...

As companies “tiptoe” back to the United States from overseas, the “Made in USA” label should grow more common. However...

The most efficient lead-generation strategy includes a way to capture potential customers’ information. An effective lead-generation campaign...

Putting together digital marketing pieces in a way that fully meets regulatory requirements can grow your business exponentially. There is a...

Responding promptly and effectively to negative feedback online shows your commitment to customer service and transparency. “Don’t ever read the...

Content marketing grew one real estate marketing firm’s sales by 300% in less than a year. Consumers are increasingly going online to conduct...

The health care supply chain could cut billions of dollars in cost by adopting practices well established in other industries. Take the case of a...

The US manufacturing index is at its lowest level since 2009. This is sobering news for the industry and for the economy. Within the industry, it...

Interim management is an opportunity. These days there may be no such thing as “business as usual.” People no longer work for one...