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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
March 3, 2016

Start a B2B Social Media Program with These Six Steps

Here’s how marketers can launch a B2B social media program that grows business. A recent Harvard Business Review article discloses that a number...

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March 2, 2016

Adapting B2B Sales for the Information Age

B2B sales must recognize and accommodate buyers at various levels of self-sufficiency in the purchasing process. Widespread access to the Internet...

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March 1, 2016

When Traditional Marketing Methods Stop Working, Try Digital Marketing

A new digital marketing program helped one firm reinvent itself after traditional methods proved ineffective. A prominent marketing firm was...

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February 29, 2016

Manufacturer’s Definition of ‘Made in USA’ Costs Big Bucks

As companies “tiptoe” back to the United States from overseas, the “Made in USA” label should grow more common. However...

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February 25, 2016

Landing Pages & Forms & More – Oh My! Capturing Leads Effectively

The most efficient lead-generation strategy includes a way to capture potential customers’ information. An effective lead-generation campaign...

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February 24, 2016

Digital Marketing in a Regulated Industry

Putting together digital marketing pieces in a way that fully meets regulatory requirements can grow your business exponentially. There is a...

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February 23, 2016

How to Deal with Negative Online Comments

Responding promptly and effectively to negative feedback online shows your commitment to customer service and transparency. “Don’t ever read the...

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February 22, 2016

Real Estate Firm Grows Sales by 300% through Content Marketing

Content marketing grew one real estate marketing firm’s sales by 300% in less than a year. Consumers are increasingly going online to conduct...

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February 18, 2016

Zeroing in on the rising importance of improving the health care supply chain

The health care supply chain could cut billions of dollars in cost by adopting practices well established in other industries. Take the case of a...

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February 17, 2016

Manufacturers: How to Increase Your Growth Rate

The US manufacturing index is at its lowest level since 2009. This is sobering news for the industry and for the economy.  Within the industry, it...

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February 16, 2016

The Benefits of Interim Management

Interim management is an opportunity. These days there may be no such thing as “business as usual.” People no longer work for one...

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February 15, 2016

The Best Time to Post on Social Media

When you are posting on social media could be as important as what you’re posting. Timing is everything, and that statement especially holds...

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Newburyport, MA 01950

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Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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