Fronetics Blog - Digital and Content Marketing for the Supply Chain

In 2013, Iceland’s oldest shipping company, Eimskip, moved the company’s North American port of call from Norfolk, Virginia, to Portland, Maine...

Supply chain management is more than just a series of transactions; it is a valuable, strategic business process. Change is inevitable, and, in...

A good call to action will help potential leads feel compelled to choose your offer over your competitors’ offers. If you feel your marketing...

Identifying content spokespeople outside of executive management can improve the product and alleviate C-suite stress. Often people think they’re...

Enticing potential customers with exclusive, high-value offers is an important component of lead nurturing and lead generation. Your strategic...

When it comes to leading during difficult times in the supply chain, planning is critical. So is flexibility. Winter storm Jonas is estimated to...

A blog can live on indefinitely. What you post today may still be relevant and a popular read several months from now. Because of this, your...

Amazon continues to expand its logistics infrastructure to support its shipping and delivery services. Recent moves could also suggest that the...

Reverse logistics presents unique challenges and opportunities. To meet these challenges and take advantage of these opportunities, companies need...

Fronetics Strategic Advisors has conducted a survey to discover the top logistics and supply chain blogs for 2016. Find out which companies were...

Should employers monitor or censor employees’ social media accounts? Millennials are used to posting without thought, so it is best for...

Employees can be much more than people who work for you; they can be your best brand ambassadors. With some planning, companies can integrate the...