Fronetics Blog - Digital and Content Marketing for the Supply Chain

If you watch enough romantic comedies, you’ll start to recognize a pattern. It goes something like this: Boy meets girl. Girl meets boy. Movie...

It’s common to think of the people who work for a company as “employees”, but reframing language and thinking could be critical to your supply...

It seems to me that Halloween merchandise is on display in stores and online earlier and earlier every year. A spokesperson for the National...

Consumers are using social media to help them make purchase decisions. An infographic by Invesp provides key details including that: 4 in 10...

A study conducted by Accenture found that supply chain risk management is seen by companies as a priority. Seventy-six percent of companies who...

Imagine for a moment you’re entering an electronics retailer, ready to purchase a new television. You’ve been thinking about buying a new TV for a...

There are organizations that sell products and there are organizations that sell solutions. To be sure, both can be successful as long as products...

Hiring someone who says he or she is not a team player sounds like a risky proposition, right? Few employers are, after all, searching for...

I wrote previously about the opportunities companies within the logistics and supply chain industries can realize through social listening. I...

Companies within the logistics and supply chain industries have been slower to participate in social media than other industries. The primary...

On October 1st the 735-foot cargo ship El Faro issued a distress call, and then vanished in the eye of Hurricane Joaquin. The search for the ship...

Around the time when the leaves start changing color every year, companies turn their focus to year-end revenue and gross profit forecasts. Those...