Fronetics Blog - Digital and Content Marketing for the Supply Chain

How to use social media as an innovation engine. Innovation is a powerful way to drive growth, but traditional approaches taken by companies to...

Companies who are not participating in social media and using social technologies are at a disadvantage; social media means business. In a 2013...

Fronetics’ Kate Lee discusses how networked, connected devices and equipment will provide supply chain and logistics managers with something...

The Internet of Things (IoT) “represents the convergence of the physical and digital worlds. Physical objects are equipped with technology that...

St. Patrick’s Day by the numbers. Between 1820 and 1930, nearly 4.5 million Irish immigrants made America their home. They brought with them...

Social lurking doesn’t drive value; engagement drives value. To realize the benefits and seize the opportunities afforded by social media...

Social listening creates opportunities. Social listening is the process of monitoring social media to identify and assess what is being said about...

Frank Underwood and his house of cards offers up valuable business lessons. Netflix’s Emmy-winning drama House of Card’s is one of the most...

Different marketing efforts produce different customer conversion rates. Here’s what you need to know so you can maximize your marketing...

Answering the invariable question: “How often should I blog?” “How often should I blog?” is a question we often get asked. The simple...

As more warehouses and distribution centers turn to intelligent, high-tech solutions, it is important to take advantage of technology to optimize...

Measuring blogging ROI is crucial to your overall marketing success. Just as with outbound marketing activities, your company’s inbound marketing...