Why companies in the logistics and supply chain industries use social media
Social media is a strategic tool. The benefits companies can realize by using social media are immense. Which benefits are motivating companies...
Read moreSocial media and the logistics and supply chain industries
Report on social media use, motivations, preferences, benefits, and challenges. Within the past five years companies within the logistics and...
Read moreStandardize your sales process
Figuring out how to consistently attract the right kinds of leads and meaningfully connect with prospects can be a daunting task. Producing...
Read moreBig data and the supply chain: hype, confusion, and transformation
Big data is big. It is revolutionary. It is transformative. But what the heck is it? MIT’s Technology Review does a great job of outlining the...
Read moreIn converting leads to customers, speed counts
Are your sales reps as sold on your leads as you are? In theory, it seems straight forward: You write engaging blog posts; you spread your unique...
Read moreHow to set pricing for long-term profitability
Repeat customers contribute to long-term profitability. To keep customers coming back you need to employ the right pricing strategy. What is the...
Read morePractice doesn’t make perfect. What do we do now?
“Practice makes perfect.” This is what we have been told by our parents, our teachers, Malcolm Gladwell, and researchers. And, as pointed out by...
Read moreWhich social media channels should your B2B business use?
The number of social media channels is astounding –and is growing daily. Which of these channel(s) should your business leverage? Here is what...
Read moreTo Increase Sales, Add This to Your Morning Routine
I start most of my days like you. I hit the snooze button on my alarm and lay semi-awake thinking about all the things I should be doing. Then, 20...
Read moreGrow your business. Request your free marketing assessment
At Fronetics we work with companies within the supply chain and logistics industries to reach their business and marketing goals. We work with...
Read moreWhy your B2B inbound marketing strategy isn’t working
I work with companies from the supply chain and logistics industries to identify and execute strategies that will grow their business. Too often...
Read moreHow to go from strategy to execution
Source: Geek and Poke Strategy is not execution Strategy and execution are fundamentally different. Strategy is about making choices. Execution...
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