Why your B2B inbound marketing strategy isn’t working
I work with companies from the supply chain and logistics industries to identify and execute strategies that will grow their business. Too often...
Read moreHow to go from strategy to execution
Source: Geek and Poke Strategy is not execution Strategy and execution are fundamentally different. Strategy is about making choices. Execution...
Read moreWhy conversion rates matter and why they don’t
Metrics matter. Metrics allow you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. Conversions are one of...
Read moreSocial media as a “strategic weapon” for the supply chain industry
Many companies within the supply chain industry do not participate in social media because “they can’t get past the word ‘social’ and the...
Read moreWhy your sales pitch is bad for business
Source: Managing Americans The temptation is obvious: You want to use your business blog to proclaim the virtues of your excellent products. You...
Read moreHow the supply chain industry can implement an information-driven marketing strategy
Before personal computers became ubiquitous, my family’s desktop computer served as our sole connection to the digital world. It wasn’t uncommon...
Read moreMarketing metrics the supply chain and logistics industry can use to drive success
To grow your B2B business you need to take a comprehensive data driven approach to marketing. Metrics enable you to measure success, drive...
Read moreHow to optimize your team for success
Most teams are able to fairly easily decipher what needs to be done. However, when it comes to the how, new or weak teams fall flat. Here is how...
Read moreFour characteristics of a top performer
Look across business, sports, entertainment, and the military, and identify the top performers. Next, take a step back at look at the...
Read moreHow to write a B2B case study that generates leads
A 2013 survey of B2B marketers by LinkedIn found that when it comes to lead generation, customer testimonials and case studies are considered the...
Read moreWhining won’t get you to the top
Want to advance? Stop whining. Whining won’t get you to the top. Whining. Just writing the word makes me cringe. Whining is a truly...
Read moreDon’t say good-bye. How to increase employee retention.
Losing an employee is costly — very costly. Yet, many organizations don’t know how to ensure that its human resource assets...
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