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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
September 11, 2014

How to go from strategy to execution

Source: Geek and Poke Strategy is not execution Strategy and execution are fundamentally different.  Strategy is about making choices. Execution...

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September 10, 2014

Why conversion rates matter and why they don’t

Metrics matter.  Metrics allow you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts.  Conversions are one of...

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September 9, 2014

Social media as a “strategic weapon” for the supply chain industry

Many companies within the supply chain industry do not participate in social media because “they can’t get past the word ‘social’ and the...

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September 4, 2014

Why your sales pitch is bad for business

Source: Managing Americans The temptation is obvious: You want to use your business blog to proclaim the virtues of your excellent products. You...

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September 3, 2014

How the supply chain industry can implement an information-driven marketing strategy

Before personal computers became ubiquitous, my family’s desktop computer served as our sole connection to the digital world. It wasn’t uncommon...

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September 2, 2014

Marketing metrics the supply chain and logistics industry can use to drive success

To grow your B2B business you need to take a comprehensive data driven approach to marketing.  Metrics enable you to measure success, drive...

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August 28, 2014

How to optimize your team for success

Most teams are able to fairly easily decipher what needs to be done. However, when it comes to the how, new or weak teams fall flat. Here is how...

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August 27, 2014

Four characteristics of a top performer

Look across business, sports, entertainment, and the military, and identify the top performers. Next, take a step back at look at the...

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August 26, 2014

How to write a B2B case study that generates leads

A 2013 survey of B2B marketers by LinkedIn found that when it comes to lead generation, customer testimonials and case studies are considered the...

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August 21, 2014

Whining won’t get you to the top

Want to advance?  Stop whining.  Whining won’t get you to the top. Whining. Just writing the word makes me cringe. Whining is a truly...

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August 20, 2014

Don’t say good-bye. How to increase employee retention.

Losing an employee is costly — very costly. Yet, many organizations don’t know how to ensure that its human resource assets...

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August 19, 2014

Become an industry leader by providing valued and trusted content

By consistently creating, curating, and distributing valued and trusted content you can position your company as an industry leader. What is...

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Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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