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DIGITAL MARKETING STRATEGIES

 Today’s buyers don’t want marketing messages — they want expertise.

Your strategy is everything. Every. Thing.

Today’s B2B buyers are researching, evaluating, and making decisions about companies without a single contact with a salesperson. They prefer to be self-sufficient in their research — mostly through digital sources like online searches, vendor websites, and third-party review sites. Our digital marketing strategies help companies coordinate the many different channels available to them to reach buyers as they research solutions.

Check out our strategy resources.

Here’s how we build strategies.

It starts and ends with data. What’s been successful for you in the past? Where are your competitors successful? What are market trends telling us buyers will be next? Then, we take your ideal buyers, your business goals, and your budget and create a multi-channel strategy that’s going to get you the most bang for your buck. We analyze what’s working on a monthly basis and adjust as need be. It usually goes something like this:

1) We get to know you.

We begin a pretty exhaustive on boarding process by learning as much as we can about your business: your history, your goals, your pain points and challenges. We also get to know your numbers, so we can understand where you’ve been and where you need to go.

2) We dive into the data.

Not only do we take a look at your analytics, but we look at where your competitors are, too. We check things like domain authority and search rankings for important keywords and topics. We analyze social engagement for the marketplace and any paid advertising history.

3) We get to work.

Based on our findings, we develop a custom, multi-channel digital marketing strategy that will help you achieve your business goals. This includes buyer persona development, a keyword/topic strategy, and an editorial calendar detailing future content.

4) We execute.

We put your strategy into action, executing all aspects of your plan with coordinated effort. The best part? You can be as involved — or uninvolved — as you want. That frees you up to focus on your core business/functions, knowing experts are handling your digital channels.

5) We analyze.

We watch your numbers daily to ensure everything’s running smoothly. We keep you updated during weekly check-ins, and we also produce extensive reports on a monthly basis and a comprehensive content audit annually, both of which help us tweak strategy to maximize ROI.

We've got a digital marketing strategy with your name on it.

Watch our video to learn why inbound marketing is better for the supply chain than outbound marketing. Then get in touch to learn how a custom digital marketing strategy could drive efficiencies in your marketing and sales efforts.