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SOCIAL MEDIA MANAGEMENT

Businesses should be where the buyers are.
And your buyers are on social media.

We’re well-versed in the following platforms.

“The front page of the internet,” Reddit has over 165 million visits a month posting and searching for niche content. Users average 15 minutes and 10 seconds browsing the site daily — more than Google, Facebook, YouTube, or Amazon.

Vimeo is an ad-free video-sharing website that makes managing content and sharing it with a target audience easy. It integrates with LinkedIn Company pages for seamless distribution to your audience on this platform.

Tumblr is a multi-media microblogging platform that has few limits on the kind of content users can share. It boasts more than 345 million users — a large portion of whom are from the millennial or Gen Z generations.

For the latest news, developments, and insights on the most popular social media platforms, check our blog’s #socialmedianews tag.

Discover our social media resources.

Why should you be on social media?

Social media drives traffic to your website.

78% of marketers who have used social media for 2 years or more report increased traffic to their websites. 83% of those who have used social media for 5 or more years say that traffic has increased to their websites because of social media activity.

Social media boosts organic visibility.

Relatedly, there’s a correlation between social media activity/popularity (likes, shares, etc.) and search engine rankings. That means the more follower engagement you can generate on social platforms, the higher your website will rank when users are searching for solutions like yours.

Social media can be a sales tool.

Social selling is the strategy of adding social media to the sales professional’s toolbox. This means using social platforms to research, prospect, and network by sharing curated educational content and answering questions. The key is building relationships until prospects are ready to buy.

Social media increases customer engagement.

Customers are increasingly turning to companies’ social media pages when they have question of problem. Providing immediate help is now an expectation for customer service. It is worth your time: In our survey of social media use in the supply chain, 80% of respondents reported that their company has realized an increase in customer engagement by participating in social media.

Social media promotes supply chain transparency.

Sharing some information about what fuels your daily supply chain management decisions with customers, stakeholders, and suppliers through social media platforms satisfies the sense of transparency they desire.

3 Ways the Supply Chain Can Use Social Media

Social Media Director Kettie Laky gives you 3 ways the supply chain can use social media in this video. But we have so many more ideas to share. Let’s talk about how social media can help grow your business.

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