Fronetics’ Video Services
Your business has a story to tell — and Fronetics can help you bring it to life (without costing you an arm and a leg). Whether you want a full-production showpiece or a quick and inexpensive clip for social media, we’ll create a video that fits your strategy and your budget. Fronetics can steer the entire process, from concept to distribution, or work with your existing content and team to produce your vision. And while every video is unique, we’ve outlined some pricing basics to show you how affordable video can be for your business:
Video can happen on a budget.
In-House Video Creation (from $1,500)
What: We’ll put together a branded, professional video using still images and graphics, existing B-roll, stock footage, and music.
Examples: Product showcases, video blog series, trade show videos; slideshows
We'll come to you.
On-Location Shoots (from $5,200 + travel)
What: We’ll drive concept creation, pre-production, on-location HD filming, video editing, audio, color correction, digital processing, and delivery.
Examples: Company promos, how-tos, product demos, interviews
Packages: your best value
Custom Video Packages (inquire for pricing)
What: We’ll create several videos from the footage we shoot on location, so you get more for your money.
Example: We produced 1 company promo and 3 supporting videos for Client A for $8,000.
For specific pricing inquiries, give us a call at 978.499.9988.
Fronetics makes video more accessible than ever before.
Video is the most popular form of content being consumed online. And, more importantly, B2B buyers are increasingly using it when researching solutions. Supply chain and logistics businesses need to reach these buyers where they are — demonstrating their expertise, providing information, and educating prospects — by adding video marketing to their larger content marketing strategy. The good news is that video has never been more accessible. Here’s why.
Video amplifies results.
Video marketing isn’t about making a corporate commercial. It’s an opportunity to create content in a medium that most buyers are already consuming when they research products and services. With video, you can:
– Capture more search traffic –
– Improve your website’s search visibility –
– Increase engagement with website visitors –
– Drive more conversions and sales –
Here’s how video works for the supply chain.
Before you start to wonder who would watch your videos, we can tell you from experience that, yes, video can work for the supply chain.
Video is the most popular form of content being consumed online. As such, YouTube has become the second largest search engine in the world, with more than one billion users conducting over 3 billion searches per month. And YouTube isn’t just for funny cats and cover artists anymore. Businesses are using the video-sharing website and social media platform to engage customers and prospects.
Why? YouTube reaches more adults ages 18-34 in the U.S. than any cable network. Users browse the platform for entertainment purposes, but also for tips, information, and ideas. And anywhere people are seeking solutions, businesses should be providing answers.
The popularity of video as a B2B content medium — on YouTube, as well as other video platforms like Vimeo and social networks like Facebook and Instagram — continues to rise year after year. If you’re not creating videos for your business, you’ll soon be lagging behind (if you already aren’t).
How not to use video in supply chain marketing
Your first tendency when creating video content might be to promote your products. But there’s actually no faster way to make a viewer stop watching than being overly promotional.
Instead, when creating video content, ask yourself: What are your customers’ pain points? What expertise and information do you have that is valuable to them? What original viewpoints or value can your subject-matter experts add to industry conversations? Answers to these questions make excellent video content.
Types of videos
Some of our most-asked questions about video are: What kind of videos should I be making? And, what kinds of videos can I make inexpensively and fast?
Sure, you could spend thousands of dollars on a high-production corporate video. (We do those all the time!) But video marketing is about so much more than promoting your company. Here are some examples of video formats we find work well for supply chain businesses:
- Subject-matter expert interviews
- Explainer videos
- Product trainings or demonstrations
- Screencasts or narrated slide-shares
- Animations (e.g. holiday greeting cards, quarterly results)
- Customer FAQs
- Presentations or events
- Customer testimonials or case studies
- Business or product history
Get creative and dig deep to think about what makes your company a leader in your field, and you’ll come up with video content that’s ideal for generating, nurturing, and converting leads.
Video marketing resources for the supply chain
We write often about video marketing on our blog. But we’ve aggregated some of our most popular posts here for your convenience. Of course, don’t ever hesitate to email us or give us a call to learn more about how you can incorporate video into your marketing strategy.
Video content and creation tips
- SEO and Video Posts – What You Need to Know
- Cheap and Easy Tools for Creating YouTube Videos
- 5 Things Companies Should Learn from YouTube Creators about Video
- How to Repurpose Content into Video Quickly and Cheaply: Lumen 5
Creating a YouTube Channel/Audience
- Seven Ways to Get More Views on Your YouTube Videos
- Infographic: 4 Strategies for Supply Chain Marketers to Build a YouTube Audience
- 5 Ways to Improve Your YouTube Marketing Strategy
- Live Video in Supply Chain Social Media Marketing
- Live Video Can Be a Lead Generation Tool
- Facebook Live for B2B
- Infographic: 4 Reasons the Supply Chain Should Try Live Video