How a 3PL acquired 98 new customers

3PL increases revenue via inbound marketingCerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management.  In 2012 the company decided to move from a traditional approach to marketing (ads in print publications and a heavy reliance on referrals) to a digital strategy – inbound marketing.

Within 25 months:

  • Visits to the Cerasis website increased by 1,141%;
  • Visits to the company blog increased from zero to 46,404;
  • Traffic driven by social media increased by 376,150%;
  • Organic traffic increased by 4,066%.

Moreover, Cerasis gained 715 leads.  Fourteen percent of these leads converted to customers.  The 98 new customers Cerasis gained through their inbound marketing efforts generated a 14% increase in revenue.

To learn more about Cerasis’ approach to inbound marketing and for more results, download the case study: 3PL company Cerasis acquires 98 customers through inbound marketing.

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