Archive for the "Marketing" Category


Top 6 Robotics Blogs for Industry News, Trends, and Insights

Top 6 Robotics Blogs for Industry News, Trends, and Insights

These 6 robotics blogs are our favorite reads for gathering information, analyzing issues, and staying current in an industry that is rapidly changing every day.


Highlights:

  • Follow these 6 blogs for the latest on the robotics industry.
  • Featuring a variety of expert perspectives analyzing issues and trends
  • Get everything from the big headlines to niche opinion pieces

It’s not easy keeping pace with the latest developments in robotics, an industry where changes are happening swiftly and often. Not only that, sorting through masses of media sites and conversations to find informed, up-to-date coverage of these changes can be utterly overwhelming.

Luckily, there are places where you can find the kind of information and analysis you need. These 6 robotics blogs are on our reading list — and we think they should be on yours, too. Here, you’ll find blogs that focus completely on covering news, trends, and issues within the robotics industry.

Top 6 robotics blogs for industry news, trends, and insights

1.      Robohub

Robohub covers all things robotics, drawing from a dedicated global community and featuring many different perspectives including robotics research, start-ups, business, and education. It’s one of the more prolific blogs in the industry, sometimes publishing several posts per day.

If you’re looking for timely information presented thoughtfully by knowledgeable people in the industry, start with Robohub. Click To Tweet

Robohub describes itself as “more than just an online robotics news site.” If you’re looking for timely information presented thoughtfully by knowledgeable people in the industry, start with Robohub.

2.      Robotics.org

The Robotics Industries Association’s online presence, Robotics.org, has both a news stream, which releases the latest from the robotics industry, and an Industry Insights stream, where you can find expert analysis of the latest issues. The site posts frequently and is a great go-to for the big news in the industry, as well as some insightful analysis.

3.      RoboGlobal News

When you’re looking for a quick rundown of the latest headlines in robotics, as well as occasional posts offering deeper insights, RoboGlobal is a great resource. It explores “the rapidly evolving universe of Robotics, Automation, and Artificial Intelligence” from an investment perspective, making it a great resource for businesses. RoboGlobal tracks trends in robotics stocks, while the News blog examines overall trends in the industry.

4.      Robotics Business Review

The Robotics Business Review describes itself as “the largest, most comprehensive online robotics news and information resource.” It generally posts several times a day, about all aspects of the business of robotics — including AI, manufacturing, the supply chain, drones, health care, CRO, and more. The posts that are publicly viewable are only short abstracts — to see complete articles, you must pay a yearly membership fee.

5.      The Robot Report

Headed up by roboticist Frank Tobe, The Robot Report follows the business of robotics and reports regularly on developments from across the industry, including academia and research, technologies, design and development, markets, and investments. Tobe is also the co-founder of Robo-Stox, which is now Robo-Global, a tracking index for the robotics industry. He brings this perspective to the articles he curates and authors.

6.      Robotics Industry News, Applications, and Trends at Robotiq

Robotiq posts news stories weekly about the robotics industry. The majority of their coverage focuses on collaborative robots and the technical issues surrounding robotic grasping, force sensing, and robot vision — since they manufacture grippers, force sensors, and cameras. However, they additionally post about robotic fundamentals and offer industry insights.

Which robotics blogs are you following?

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Archive for the "Marketing" Category


Video: Six Digital Marketing Trends for the Supply Chain 2019

Video: Six Digital Marketing Trends for the Supply Chain 2019

Digital marketing has become essential to creating brand awareness, educating audiences and building credibility with customers. Here are the latest trends for 2019.


Highlights:

  • Digital marketing has become essential to creating brand awareness, educating audiences and building credibility and trust with customers.
  • Video is currently the most popular form of content being consumed online today.
  • Peers and colleagues are the third most influential source of information for business to business (B2B) purchasing, right behind online searches and your website.

Video transcript:

Hi I’m Stacia Pathiakis. I’m an account manager at Fronetics and today I’m going to be talking to you about six trends in digital marketing for the supply chain in 2019.

Digital marketing has become essential for creating brand awareness, educating audiences and building trust and credibility with your customers. Supply chain and logistics companies increasingly see the value in digital marketing. They’re increasing their budgets and it’s important to understand what the trends are for the upcoming year.

Here are six trends to consider when planning your 2019 strategy.

First, video. Video is currently the most popular form of content being consumed online today, and video marketing will continue to add substantial value in the upcoming year. Use video to teach your audience something that’s worthwhile for them to know.

2. Chatbots. Chatbots are automated messaging apps that simulate human conversation. They’ve become more popular in the past year than social networks.

3. Voice search. Voice search is becoming an increasingly prevalent. It’s a means for people to search for the content that they’re looking for using voice recognition. A good content marketing strategy should consider how your customers will be using voice search to search for information about in your industry.

Next is long-form content. Long form content includes such things as white papers, case studies, and longer form blog posts. Many industries, including supply chain and logistics industries, are saturated with tons of short form content. Long form content provides a means of getting more in-depth information to your customers.

5. Brand ambassadors. Peers and colleagues are the third most influential source of information for business to business (B2B) purchasing. And there’s nothing more credible than a friend who speaks highly of your company’s services and products.

6. Market influencers. Market influencers is a form of marketing that focuses on individuals rather than the market as a whole. Basically, marketers identify individuals who would have influence over a larger group and target them specifically in their digital marketing campaigns.

The beginning of the year is a great time to review your marketing strategy to make any changes for the upcoming year. For more tips on boosting your digital marketing strategy in 2019, visit us at fronetics.com.

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Archive for the "Marketing" Category


Video: 4 Best Channels for Video Distribution

Video: 4 Best Channels for Video Distribution

Knowing the right video distribution channels can go a long way toward driving traffic and getting your content to your target audience.


Highlights:

  • An effective video distribution strategy is key to success.
  • Choose video distribution channels that match your marketing goals.
  • Paid ads can give video an extra boost.

Video transcript:

I’m Christy Lemire, the Director of Video Marketing here at Fronetics. Today we’re going to be talking about the four best distribution platforms for video.

Here are the four best platforms for distributing your marketing videos.

1. Your network

Don’t underestimate the power of your own existing network. Send your videos, via email, to your primary contacts and everyone in your current database.

2. Social media

Platforms like Facebook, Instagram, Twitter, Snapchat, and of course YouTube are great to reach your target audience. Of course within the category of social media, you want to consider what platforms suit your content best. YouTube is a great place to start, but there are also many industry specific online forums and social groups that can benefit you as well.

3. Blogs

Promote your video on your own blog to reach your followers and boost your SEO. It’s also a good idea to distribute your video on other industry specific blogs to overlap your target audience.

4. Paid ads

While the first three channels of distribution we discussed are organic, sometimes it is well worth it to use paid ads to give your content a significant boost, such as Google Adwords and AdSense.

Bottom line is using the right distribution channels helps you get the most out of your video marketing efforts. For more information about video marketing, visit Fronetics.com.

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Archive for the "Marketing" Category


B2B Digital Marketing Trends, Budgets, and Benchmarks: Highlights for 2019

B2B Digital Marketing Trends, Budgets, and Benchmarks: Highlights for 2019

Supply chain and logistics companies: here are your key takeaways on digital marketing trends from the Content Marketing Institute’s 2019 survey.


Highlights:

  • For 2019, resolve to put your audience first.
  • Building audience trust is crucial.
  • Make sure your content is performing well by keeping pace with changes to search engines.

The Content Marketing Institute has published its ninth annual survey, giving insight into the most significant digital marketing trends and priorities for 2019. We’ll get into some key takeaways in detail, but perhaps the most striking finding was one that we’ve been talking about for years.

Of the top performing B2B marketers surveyed, the vast majority (90%) reported that they “prioritize the audience’s informational needs over their sales/promotional message.” That’s a powerful statistic. And when you consider that of the least successful B2B marketers, only 56% doing the same, it’s hard not to agree that the success gap is accounted for by this prioritization.

Digital marketing trends in 2019: making the audience a priority

Looking at the key trends from 2018, which will set the pace for 2019, some overall themes emerge. Foremost among them is the need to put audiences first. When 96% of the most successful B2B marketers report that their organizations have “built credibility and trust with their audience,” it indicates that those organizations have been highly effective at listening to their audiences and delivering value with their content.

Savvy marketers going forward will devote time and resources to researching the needs of their audience. Currently, only 23% of marketers are using email to encourage audience participation, build community, and bring new perspectives to their efforts. Not only that, but only 42% report seeking conversations with customers as a form of audience research.

Successful marketers in 2019 will lead the charge, putting email and other forms of digital marketing to use not only to publish their own content, but to form a deeper understanding of the needs and perspectives of their audience.

3 key digital marketing trends for 2019

1) Email campaigns and educational content win the day.

The majority (58%) of CMI’s survey respondents report that they have successfully used content marketing to nurture subscribers, audience, or leads within the past year. Their most successful methods were email (87%) and educational content (77%).

When it comes to building trust among your audience, and nurturing relationships with prospects, educational content can be your best friend. Click To Tweet

We’ve written before about the overwhelming preference among B2B buyers for educational content like case studies. When it comes to building trust among your audience, and nurturing relationships with prospects, educational content can be your best friend. Similarly, email marketing, when used strategically, is an ideal way to usher prospects down the sales funnel with your content. For more insights, take a look through our top 7 email marketing posts from 2018.

2) Video continues to gain popularity.

We talk a lot about the value of video marketing for the supply chain. Once again this year, video has continued to increase its popularity. More than 50% of survey respondents increased their use of video marketing. Interestingly, a majority also bumped up their use of text-based digital marketing, as well as images (such as infographics, photos, and charts).

Video is on the rise all over the internet, and it gets easier all the time to create focused, engaging, and creative video content to market your business. That being said, successful B2B companies in the supply chain are increasingly outsourcing tasks like videography in order to ensure optimal video strategy, creation, production, and distribution across social media and content platforms.

3) SEO and search algorithms are a concern.

CMI’s survey asked about content marketing issues that organizations are concerned about and found that 61% are worried about changes to SEO/search algorithms. A significant minority (45%) are also concerned about changes to social media algorithms.

It’s true that just as people are changing how they search, search engines themselves are shifting their algorithms, becoming more sophisticated, and making the simple keyword model rapidly outmoded. Keeping up with the change can be overwhelming, but resources exist to help you. Our four-part series on writing for SEO can help you adjust your strategies and provides guidance on topic clusters and pillar content, as well as how to evaluate the success of your content.

What other digital marketing trends are you looking out for in 2019?

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Archive for the "Marketing" Category


Infographic: Top Tips for Your Supply Chain Blog

Infographic: Top Tips for Your Supply Chain Blog

Blogging should be a central part of your content marketing strategy. Here are our top tips for creating and sustaining a successful supply chain blog in 2019.


Highlights:

  • Blogging needs to be a central part of your content marketing strategy.
  • Focus on quality over quantity.
  • Make all posts mobile-friendly.

It’s the start of a new year and the perfect time to start setting goals and strategizing how to achieve them. Hopefully, blogging is a big part of your strategy for 2019 — after all, supply chain companies should make blogging a central part of their content marketing strategy for all kinds of reasons.

At last count, users share 27 million pieces of new content on social media every single day. Twenty-seven million! Click To Tweet

Making your supply chain blog stand out from the pack isn’t always easy. That’s why we created the infographic below. Read on for our top 5 supply chain blogging tips for 2019.

5 tips for your supply chain blog

Top Blogging tips for the supply chain

1.      Set clear goals

We know, this one sounds obvious. But you’d be surprised how often marketers overlook this seemingly simple step or settle for general, vague goals. It’s true that blogging can have all kinds of positive impacts for the supply chain, but that doesn’t mean that you should just be blogging without a clear, documented set of goals specific to your business.

Whether it’s growing your email subscriber base, boosting organic traffic, or generating more qualified leads, having specific goals in mind when you set your blogging strategy is key. For one thing, it lets you target your efforts and generate content that is focused on achieving a specific result or set of results. Furthermore, having objectives allows you to be far more effective in evaluating your results, including measuring blogging ROI, and tweak your strategy accordingly.

What are your top three goals for your supply chain blog in 2019? Let us know in the comments!

2.      Make quality top of mind

Ponder this for a minute: At last count, users share 27 million pieces of new content on social media every single day. Twenty-seven million. In a world of skyrocketing quantity, quality is ever-more important. There’s a huge amount of pressure on supply chain marketers to produce a constant stream of content, but the sad truth is, if you’re not producing high-quality, substantive content, you’re wasting time and energy.

For supply chain companies in particular, it’s crucial that every piece of your content be well-researched, clearly written, focused, and trustworthy. We know that producing consistently high-quality content isn’t easy, but, trust us: if you invest the time and energy to make your content stand out, you will see the results. To get you started or keep you focused, check out our guide to creating good content for logistics and supply chain marketers.

3.      Be on the alert for changes

Particularly when it comes to search engine optimization (SEO), changes happen fast these days. In August of 2017, Google updated its algorithm, continuing a set of changes we’ve been watching for a while now. Voice searches are becoming increasingly prevalent, and researchers estimate that by 2020, 50% of all searches will be voice queries.

As these changes continue to happen, it’s crucial that your strategy is lithe and flexible, ready to adapt to a quickly shifting climate. This means keeping abreast of conversations going on in the industry, following blogs you trust and respect, as well as tracking your own results, and being alert to changing trends.

4.      Keep it mobile-friendly

You don’t need researchers to tell you: people are increasingly receiving and reading content on their phones. Whether it’s social media, emails, or blogs, mobile usage continues to skyrocket as devices become more and more ubiquitous and user-friendly.

What does this mean for supply chain blogs? Of course, your website needs to have a visually attractive and accessible mobile version, but it’s also helpful to think about your blog posts in terms of how they appear on a phone. Keep your posts skimmable, with plenty of subheadings to orient the reader, and absolutely include video whenever possible.

5.      Make sure your systems are up to date

We keep coming back to the reality of the rate of change these days. It can be exhausting and overwhelming for marketers to keep pace. Take the opportunity of the new year to make sure all your blogging-related tools are updated and running the current software.

As you’re keeping your tools fresh, it’s also a good time to make sure your procedures are running smoothly and are at a pace with the current marketing climate. This means evaluating responsibilities and results within your team, ensuring that your editorial calendar is serving you well, and taking a look at your data collection and reporting methods.

Bonus: What not to do in 2019

These might seem obvious, but again, you’d be surprised how may marketers fall victim to these blogging “don’ts.” We figured it bore repeating.

  • Don’t: attempt to post content that doesn’t reflect your business’ “comfort zone.” Stick to what you know, and do it well.
  • Don’t: copy and paste text or images from other blogs. Using other content for ideas is great. Copying it verbatim is verboten.
  • Don’t: post at irregular intervals. Creating a content schedule and sticking it is key to establishing a loyal following and boosting your credibility.

What goals do you have for your supply chain blog this year?

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Archive for the "Marketing" Category


Supply Chain Marketing Trends To Watch For In 2019

Supply Chain Marketing Trends To Watch For In 2019

With the start of the new year, it’s time to take a breath and get ready for what’s next. Here are five trends in supply chain marketing to expect in 2019.


Highlights:

  • People trust people, not ads.
  • Knowing how your customers communicate is key.
  • Personal connection is the key to success.

There are a lot of sales and marketing speakers already shouting out the trends for 2019. It’s a fast-paced world, and it can be tough to tune out the noise and maintain your identity in the constantly shifting marketing landscape.

The best way to navigate all the changes and trends is to plan ahead and be aware of what’s in the pipeline. Here are five supply chain marketing trends to be on the lookout for in 2019.

1) People trust people, not ads.

We know that traditional, outbound marketing is falling out of favor, making way for inbound techniques to take the lead. In fact, a Nielsen study from nearly four years ago found that the four most trusted sources of advertising were (1) people you know, (2) branded sites, (3) editorial sites, and (4) reviews.

A Nielsen study from nearly four years ago found that the four most trusted sources of advertising were (1) people you know, (2) branded sites, (3) editorial sites, and (4) reviews. Click To Tweet

With ad blockers on the rise and this continued cultural shift towards inbound marketing, supply chain marketers need to tailor their efforts towards creating reliable, relevant content that will be of value to their customers.

2) Creativity is the wave of the future

We’ve written before about the increasing need for creative thinking in the supply chain. It’s no different when it comes to marketing the supply chain. The age of conformity is over (if it ever really existed in the first place). With so many players on the field, the ones who will really stand out in the coming years are those who think outside the box.

While we can’t tell you how to be creative, remember that content marketing, at its core, is about telling stories. Take a step back and think about your brand, its story, and what it means to your audience — then get ready to brainstorm!

3) Successful businesses will focus on breaking down internal divisions.

We’re always amazed by the persistent fear that content marketing is somehow the enemy of sales teams. In fact, we’ve written frequently about the symbiotic relationship between marketing and sales, and the need for alignment between the two departments.

Increasingly, supply chain companies need synergy between sales and marketing to be successful. In a recent article in Forbes, Calendar co-founder and President John Hall writes, “companies that put up barriers between departments will fail in the long run.” We agree. Hall goes on to point out that “great content can fuel other parts of the company, resulting in better talent, lower costs, and improved relationships with investors.”

4) Knowing how your customers communicate is key.

It’s easy to forget how quickly communication has changed over the past several decades. While life before cell phones is a dim memory, it’s important to remember that the ways in which we communicate with each other as individuals and as businesses continue to evolve.

For content marketing efforts to be successful, supply chain companies need to be keenly aware of how their target buyers are interacting, and they need to be ready to meet their buyers where they are. Keep a finger on the pulse through social media, and continue to evaluate and refine how well your content is reaching and resonating with your target audience.

5) People haven’t really changed that much.

Ok, so we’ve been telling you about all of the seismic cultural shifts brought about by technology, and all of the ways that marketing has changed over the past decade, and now this? Well, at the end of the day, people are still people, and they value helpfulness, authenticity, and relationships.

Luckily, that’s what good content marketing is all about. As technology and automation continue to progress, it’s crucial to remember the point of it all: personal connections and communication of trustworthy, valuable information.

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