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Digital and content marketing for the logistics and supply chain industries
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Best Practice – Is That Really What You Want?

January 18, 2012 0 comments

Running a strategic consulting business for the high-tech supply chain, I encounter many companies who ask me to institute the “best-practice” for their particular need or business segment. The term “best- practice“ has almost become synonymous with success. I hate to be the one to break the bad news to these executives, but nothing could be farther

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