Elizabeth Hines, Author at Fronetics

Facebook Shows Users When Advertisers Target Them, Instagram Tests Communal Video Viewing, and More Social Media News April 2019

April 30, 2019 0 comments

Also, this month in social media news: LinkedIn adds a “Teammates” option to facilitate connections among colleagues, and Facebook is testing a Stories-like newsfeed. Highlights: Facebook is giving users increased access to what information advertisers have on them. Instagram is considering joining Facebook in promoting communal video experiences. LinkedIn’s “Teammates” feature helps users prioritize content

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Top 5 Podcasts for the Supply Chain and Logistics Industries 2019

March 5, 2019 0 comments

Here are our picks for the best podcasts for the supply chain for industry insights, analysis, and conversation. Highlights Professional content is now available via podcasts Listen to conversation on transportation, SCM, manufacturing, automation, and more Get timely information from knowledgable people in the industry Back in the day, fighting traffic on the morning commute

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Use Social Media to Enhance Supply Chain Transparency

February 12, 2019 0 comments

Transparency in your supply chain through social media outlets can give a look inside your company in a way that your customers are craving. Highlights: Customers have been demanding more visibility into supply chains of the products they purchase. Through social channels like Twitter , LinkedIn , and Facebook, companies are greatly enhancing their two-way communication with

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Supply Chain and Marketing/Sales Are AI’s First Big Opportunities for Business Use

November 13, 2018 0 comments

The results are in: Artificial intelligence (AI) has significant value for many business sectors. But what are the most effective ways to apply AI to your supply chain management company? Executives of many leading companies are looking for ways to integrate AI into their operations. A recent McKinsey & Co. study estimates that 40% of

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Is Supply Chain Management Doomed for Automation?

November 8, 2018 0 comments

Artificial intelligence (AI) is changing the way the global supply chain operates and may make most supply chain management companies obsolete in 5-10 years. What can your company expect and what are the best strategies for preparing? AI has a significant presence in supply chain management. Leading companies already use AI to run predictive analytics

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How to Market to Your Millennial B2B Buyers

November 7, 2018 0 comments

Companies can reach millennial B2B buyers by partnering with popular social media users who speak with passion and expertise to young professionals. Numbering 80 million, millennials have become the largest demographic segment in the United States and are expected to command more than $1 trillion in disposable income by the year 2020. As this generation

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Social Media Content Should Focus on Awareness and Consideration Stages

October 24, 2018 0 comments

Brands need to focus on the awareness and consideration stages of the buyer’s journey to build relationships and boost social media ROI. Are you focusing on the right phases of the buyer’s journey in your social media strategy? The 2018 Sprout Social Index shows that customers prefer businesses to provide social media content that aids

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How Businesses Can Be Helpful (Not Intrusive) on Social Platforms

October 23, 2018 0 comments

As social networks reaffirm their commitment to keeping their platforms truly social, brands need to evaluate their social media marketing strategies and ensure that they align with what users want to see. This year, we’ve seen social networks attempt to take back the “social” element of their platforms by decreasing the reach of brands and

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5 Chatbot Platforms for Supply Chain Operations to Consider

October 11, 2018 0 comments

Consider these chatbot platforms for supply chain operations that can help you create artificial intelligence bots to interact with your prospects. Chatbots are on the lips of every marketer these days hoping to automate some of their processes. These artificial intelligence computer programs are designed to conduct conversations, simulating how a human would interact. If

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How to Use Social Media to Promote Events and Conferences

October 10, 2018 0 comments

Follow these 3 steps to use social media to promote events, conferences, and other business occasions. Social media is a powerhouse tool for growing brand awareness, audience engagement, and lead generation. It’s also one of the most effective ways out there to promote special events. But simply creating a Facebook event and sharing it once

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How to Use Guest Posting as Part of Your Content Strategy

October 4, 2018 0 comments

Guest posting can help you build your reputation as a thought leader, grow your contact list, improve your SEO, and expose your content to new audiences. At Fronetics, we use guest posting as a part of our own — and many of our clients’ — content strategies. Essentially, we partner with a relevant influencer or

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5 Secrets to Creating Infographics that Will Wow Supply Chain Buyers

October 2, 2018 0 comments

Infographics are a content powerhouse, but creating them isn’t always easy. These five tips will help you make the most of this format. Infographics can be one of the most effective content mediums. We know that digital natives, who make up the majority of B2B buyers today, prefer short-form, highly visual content. So infographics make

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