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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
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Social Media Mistakes Supply Chain Brands Still Make

Social Media Mistakes Supply Chain Brands Still Make

January 28, 2020 0 comments

Digital marketing over social media is a trend that continues to grow, but it’s only effective if you’re doing it right. Here are social media mistakes supply chain brands are still making. Highlights: When it’s done right, there’s no greater tool for your company to increase brand awareness and generate leads than an engaged presence

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How Small Businesses Can Implement Sustainable Supply Chain Practices

How Small Businesses Can Implement Sustainable Supply Chain Practices

November 12, 2019 0 comments

Organizations implementing sustainable supply chain practices face increased expenses associated with upfront investments. But new strategies are emerging to change that. Highlights: 93% of supply chain organizations have implemented environmental initiatives. Still, more plan to do so in the next five years. Unlike some sustainability initiatives that require large upfront investment, other strategies synergize with

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Robotics Drives Supply Chain Profits

Robotics Drives Supply Chain Profits

October 10, 2019 0 comments

Supply chain companies are beginning to use robotics to boost warehouse efficiency and drive profits thanks to new automated technologies. Highlights: High-res cameras, pressure sensors, navigation lasers, and acoustic warning indicators allow automated devices to navigate warehouses efficiently and autonomously. Robotics offers enhanced efficiency for both warehouse capability and predictive supply chain management. After major

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Facebook Focuses on Groups over News Feed, LinkedIn Updates Job Search Tools, and More Social Media News for May 2019

Facebook Focuses on Groups over News Feed, LinkedIn Updates Job Search Tools, and More Social Media News for May 2019

May 30, 2019 0 comments

Also, this month in social media news: Facebook shows marketing decline; Instagram introduces unfollower statistics for creators; and YouTube adds still-image ads. Highlights: Facebook announces a new redesign that puts Groups at the center – and brands on the outskirts. For the first time in 5 years, Facebook marketing is in decline. Instagram is testing

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Facebook Shows Users When Advertisers Target Them, Instagram Tests Communal Video Viewing, and More Social Media News April 2019

Facebook Shows Users When Advertisers Target Them, Instagram Tests Communal Video Viewing, and More Social Media News April 2019

April 30, 2019 0 comments

Also, this month in social media news: LinkedIn adds a “Teammates” option to facilitate connections among colleagues, and Facebook is testing a Stories-like newsfeed. Highlights: Facebook is giving users increased access to what information advertisers have on them. Instagram is considering joining Facebook in promoting communal video experiences. LinkedIn’s “Teammates” feature helps users prioritize content

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Why Your Brand Still Needs Social Media

Why Your Brand Still Needs Social Media

March 12, 2019 0 comments

New reports show an overall decline in social media use. With dropping numbers, why should businesses continue to use social media use? Here’s seven reasons why your brand still needs social media. Highlights: Social media usage has seen a steady decline in usage over the past two years. Having a presence on social media shows

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Top 5 Podcasts for the Supply Chain and Logistics Industries 2019

Top 5 Podcasts for the Supply Chain and Logistics Industries 2019

March 5, 2019 0 comments

Here are our picks for the best podcasts for the supply chain for industry insights, analysis, and conversation. Highlights Professional content is now available via podcasts Listen to conversation on transportation, SCM, manufacturing, automation, and more Get timely information from knowledgable people in the industry Back in the day, fighting traffic on the morning commute

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Facebook Integrating Messaging Platforms, LinkedIn Updates Recruiter Platforms, and More Social Media News February 2019

Facebook Integrating Messaging Platforms, LinkedIn Updates Recruiter Platforms, and More Social Media News February 2019

February 28, 2019 0 comments

Also this month in social media news: YouTube has reached nearly 2 billion monthly users; Instagram is developing a feature to simplify multiple account management; and YouTube addresses “dislike mobs.” Highlights: Social media platforms including Facebook, Instagram, and LinkedIn are working to streamline their platforms. YouTube usage continues to grow, as the platform begins addressing

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Use Social Media to Enhance Supply Chain Transparency

Use Social Media to Enhance Supply Chain Transparency

February 12, 2019 0 comments

Transparency in your supply chain through social media outlets can give a look inside your company in a way that your customers are craving. Highlights: Customers have been demanding more visibility into supply chains of the products they purchase. Through social channels like  Twitter , LinkedIn , and Facebook, companies are greatly enhancing  their two-way communication with

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Facebook Announces 3Q Earnings, LinkedIn Offers New Integration Tools, and More Social Media News

Facebook Announces 3Q Earnings, LinkedIn Offers New Integration Tools, and More Social Media News

November 29, 2018 0 comments

Also in social media news, November 2018: Instagram tests options to promote stories on business pages, Pinterest unveils updates to self-serve ad tools, and Facebook tests advanced analytics for Instagram. November was the month of social media updates and the development of new tools aimed at helping brands. Though Facebook has vowed to boost content

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Supply Chain and Marketing/Sales Are AI’s First Big Opportunities for Business Use

Supply Chain and Marketing/Sales Are AI’s First Big Opportunities for Business Use

November 13, 2018 0 comments

The results are in: Artificial intelligence (AI) has significant value for many business sectors. But what are the most effective ways to apply AI to your supply chain management company? Executives of many leading companies are looking for ways to integrate AI into their operations. A recent McKinsey & Co. study estimates that 40% of

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Is Supply Chain Management Doomed for Automation?

Is Supply Chain Management Doomed for Automation?

November 8, 2018 0 comments

Artificial intelligence (AI) is changing the way the global supply chain operates and may make most supply chain management companies obsolete in 5-10 years. What can your company expect and what are the best strategies for preparing? AI has a significant presence in supply chain management. Leading companies already use AI to run predictive analytics

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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