Landing pages are a fundamental tool in converting website visitors into leads. They’re what convince your visitors that they absolutely must download your fabulous resource offer. Yet often times they’re treated as the annoying little sibling to high-value content pieces – tagging along almost as if an after-thought. In reality, landing pages have just as much, and possibly even more importance than the content offer. Besides, what good is your best resource if it’s landing page stinks?
Here are five tips supply chain managers need to build landing pages that are sure to convert visitors into leads.