Participating in social media is increasingly important for businesses in the supply chain. Here are the 3 steps to proving social media ROI. Highlights: It may seem obvious, but too many businesses approach social media marketing with vague goals or none at all. Once you’ve set your goals and identified your key metrics, it’s time to implement
As the internet is increasingly dominated by visual content, social media analytics are failing to keep up. Highlights: Most social media analytics tools are purely text-based. Even tools that analyze images are costly and offer limited insights. We predict that machine learning capabilities will improve and the gap between analytics capability and brands’ needs will
The percentage of visitors that stay on your site is key to lead conversion and search engine rankings. Here are our top tips to reduce your website bounce rate. Highlights: A high bounce rate will compromise your site’s search engine rankings. Slow website load times are a major cause of bounces. Publish high-quality, visually appealing
A new LinkedIn post takes a refreshing look at achieving a work-life balance for working parents. The article has been shared all over social media begging the question: does your office need to know? The New York Times reported that more and more couples are choosing to have smaller families due to economic factors. Let’s
An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game. Highlights: Hootsuite and Sprout Social are all-around social media management tools that offer analytics. Google Analytics is an overall powerhouse tool to track the performance of all
Here are 5 books for supply chain professionals to gain insights about the industry and leadership practices. Highlights: There’s no substitute for the in-depth analysis and explanation made possible by the long-format of a book. Leadership and professional growth means learning from the perspectives and insights of others. This year’s list includes works by Richard
When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry. Highlights: Having a documented strategy is key to reap the benefits of social media marketing. Define your audience and establish concrete goals for social media campaigns. Set metrics and use data
Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO. Highlights: Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords. Regularly monitoring the sentiment
Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales and marketing alignment can be aided by analytics tools. A content audit can ensure sales has relevant material for every stage of the buyer’s journey. Digital Asset Management Software acts as a unified repository
LinkedIn is a powerhouse B2B social media network and an ideal place for gaining industry insight. Here are 8 must-follow professionals on LinkedIn for the supply chain. Highlights: 94% of B2B marketers are using LinkedIn to distribute content. With its publishing platform, LinkedIn lets users create long-form content. Follow industry thought leaders to fill your
Recent research aims to get the bottom of the biology behind social media engagement. There’s now scientific evidence to support the best time to post on social media. Highlights: Researchers from Notre Dame have linked optimal social media post timing with human circadian rhythms. Emotional content performs best in the mornings. For think-pieces, afternoon is
As the performance gap between high and low digitally achieving companies widens, taking steps toward digital maturity is increasingly important. Highlights: Increasingly, digital maturity is a predictor of overall market success. Benefits include reduced costs and time to market and improved product quality and customer satisfaction. Companies at any stage of digital maturity can take
