As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers. Highlights: Visual content can be more easily digestible and compelling than purely text-based content. Optimize your visual content for search engines by accompanying it with searchable text and tags. Keep
Integrating marketing and innovation early in development paves the way for new products to succeed. Highlights: In many organizations, marketing is declining and moving downstream. Innovation needs marketing to be successful, and the earlier marketers are involved, the greater the chances of success. Marketers can help innovations succeed by identifying buyer needs, understanding what makes
Its disruptive data-recording and -securing technology begs the question: Could blockchain change the supply chain fundamentally and for the better? Highlights: Blockchain offers the ability to record, track, and verify any transaction. Potential benefits include greater transparency and security. Supply chain operations could record, track, and share information more accurately and easily. Ever since blockchain
Supply Chain Management can boost productivity – and alleviate issues – for companies as they scale. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Awhile ago, we blogged about how more Startups are looking to Supply Chain Management to boost their productivity as
Implementing robotics and automation for manufacturing can be costly and a challenge for public perception – but, ultimately, these technologies are crucial assets for the industry. Highlights: Hurdles companies face concerning automation include public perception, potential safety hazards, and cost. However, robots actually make factories safer and protect human workers from having to perform dangerous
Corporate social responsibility is no longer optional; it’s expected. Here are five trends that today’s business leaders need to be aware of. Highlights: 75% of millennials expect their employers to take a stand on social issues. In a polarized political climate, successful corporate social responsibility requires authenticity and open dialogue. Companies are increasingly measuring the
Reading social media blogs is an excellent way to ensure that your business is on top of the latest industry trends, insights, and analysis. Highlights: Subscribe to blogs using an RSS reader to make sure you’re keeping up with the latest. Social Media Examiner is a great all-around source, while Social Media Today is the
Here are four ways the Amazon effect is shaking up supply chain trends – and why it’s a net positive for the industry. Highlights: More companies will start to tap into the gig economy in the last mile, and Uber-style delivery companies will emerge. To meet growing customer demand, same-day delivery will become increasingly standard.
With the ubiquity of mobile phones and the ease of SMS messaging, text-based marketing holds plenty of potential for supply chain marketers. Highlights: Many of marketers’ hesitations about text-based marketing are based on misconceptions. Research shows that text outperforms email in open and click-through rates. Currently, there’s a competition vacuum as business have been slow
Here are our most-viewed supply chain and logistics blog posts from this year as of July 1, 2019. Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and trends happening in the supply chain and logistics industries, particularly in regards to digital marketing. We hope
LinkedIn a great place for businesses to make relevant LinkedIn users aware of their brand. However, there are common mistakes that companies make on LinkedIn. LinkedIn is a powerful social network to connect with industry professionals, especially for B2B(business to business). People use LinkedIn to connect with coworkers and industry peers, get business advice, and
U.S. Consumers will shell out $6.78 billion on food for cookouts and picnics for the Fourth of July 2019. Highlights: Holiday food spending is projected to be down slightly from recent years. More Americans than ever (48.9 million) are planning to travel this Fourth of July. Men are expected to spend about $10 more on
