Supply chain companies are beginning to use robotics to boost warehouse efficiency and drive profits thanks to new automated technologies. Highlights: High-res cameras, pressure sensors, navigation lasers, and acoustic warning indicators allow automated devices to navigate warehouses efficiently and autonomously. Robotics offers enhanced efficiency for both warehouse capability and predictive supply chain management. After major
Digital marketing helps increase brand awareness, convert leads, and drive measurable business value. But that doesn’t mean it’s always easy to execute. Here are 4 digital marketing failures and how to get back on track. Highlights: While digital marketing is extremely effective, proving ROI is often the top challenge for marketers. If your content isn’t
Also, this month in social media news: a court rules LinkedIn cannot stop third-party scraping public information and Facebook expands “Today In” section. After a relatively quiet month in the world of social media news, social platforms have been hard at work making changes to provide a better user experience and cut down on spam
Our infographic gives you everything from the basics to the specifics of using Reddit for B2B marketing. Highlights: Reddit is a social platform made up of thousands of individual forums where users can post content and vote on its relevance and value. The first rule of Reddit: avoid overt brand promotion and sales pitches. Creating
Consumers are more likely to trust content generated by their peers, which means higher conversion rates at a lower cost for your brand. Is your brand benefitting from user generated content? Highlights: User generated content is content created by users of a specific brand or on a specific platform. Images and video of real people
New research shows Gen X business leaders are being promoted slower than their millennial and boomer counterparts. This Gen X talent looking to jump ship. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Much attention has been given to millennial employees over
In a highly competitive B2B landscape, AI can be the strategic advantage your brand needs. Here’s everything you need to know about AI for marketing. Highlights: AI enables predictive analysis – the ability to look at a large set of data and predict what steps to take to reach a desired outcome. Social listening powered
Machine learning is shaping the future of supply chain and logistics management, improving accuracy, speed, scale, and more. Here’s how. Highlights: Machine learning refers to an application of artificial intelligence that lets systems learn and improve automatically based on experience. Experts predict that 95% of supply chain planning vendors will rely on supervised and unsupervised
Instagram Stories offers paid advertising delivering targeted content to B2B buyers and building brand awareness with potential customers. Highlights: As the number of people using stories has grown, so has the number of businesses using the format to connect with their audiences on social media. As more people browse Stories, you can show your ad
The long-rumored launch of an Amazon logistics service is unlikely to be rumor much longer. Here’s what 3PLs need to know. Highlights: Amazon recently invited select shippers to use a service called Amazon Shipping. The retail giant boasts a global logistics footprint that covers 243.5 million square feet – and counting. Amazon’s hiring plans offer
Also this month in social media news: Facebook adds Instagram scheduling to Creator Studio and Twitter launches 6-second video ad bidding. Highlights: Facebook is adding an easy option for users to create a still-image slideshow in its Stories feature. LinkedIn’s new audience engagement insights will offer improved audience discovery, content recommendations, and industry benchmarking. Marketers
As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers. Highlights: Visual content can be more easily digestible and compelling than purely text-based content. Optimize your visual content for search engines by accompanying it with searchable text and tags. Keep
