Oktopost, a social media marketing platform, analyzed over 100,000 posts on four different social networks (LinkedIn, Twitter, Facebook, and Google+) and found that LinkedIn is the most effective social network for B2B.

Oktopost found that more than 80% of B2B leads were generated through LinkedIn.  Lead generation through other social networks paled in comparison:

  • Twitter: 12.73%
  • Facebook: 6.73%
  • Google+: 0.21%

We’ve put together an infographic that outlines four things you need to know about LinkedIn and lead generation.

LinkedIn and B2B lead generation