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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
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Stop hibernating: You’re missing out on company blog benefits

Stop hibernating: You’re missing out on company blog benefits

July 22, 2020 0 comments

The benefits of a B2B blog are too important to overlook. Plus: Three companies that excel at content creation. If your company blog has gone the way of the bears in winter, there is good reason to bring it back to life. That stale page on your website is more important than may realize. When

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What’s the competition up to? 4 real-life examples of effective marketing strategies

What’s the competition up to? 4 real-life examples of effective marketing strategies

June 16, 2020 0 comments

We conducted a quick audit of supply chain company pages — and found these examples of effective marketing strategies.   The country is step by step trying to return to a new normal, but uncertainty continues to throw a wrench into full supply chain recovery. What are some examples of effective marketing strategies during such a disruptive time? When a Zappos order takes two weeks to arrive rather than the usual overnight, even end customers cannot help

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The case for outsourcing content marketing at a time of supply chain disruption

The case for outsourcing content marketing at a time of supply chain disruption

June 9, 2020 0 comments

Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing.   No other lead generation tactic is more important to technology marketers than content assets. The new Gartner research — trade shows come in second place — shows the importance of paying heavy attention to how your organization positions itself online. If the Covid-19 repercussions left you no choice but to cut back on marketing or if you have been juggling more than ever, consider

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Key step to moving beyond survival mode: Revising B2B buyer personas

Key step to moving beyond survival mode: Revising B2B buyer personas

June 2, 2020 0 comments

Company priorities have shifted in the wake of Covid-19. Revising B2B buyer personas is important to reaching them on the right terms.  The fallout of Covid-19 indefinitely altered the supply chain. Even months after the first shockwave, companies are adjusting to new circumstances that bring new priorities when they look for partnerships and make purchasing decisions.   If your organization went through a first round

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Covid-19 messaging strategy for supply chain companies: Get the basics right

Covid-19 messaging strategy for supply chain companies: Get the basics right

May 19, 2020 0 comments

From answering the most important question to humanizing your company, make it part of your Covid-19 messaging strategy. If your organization put marketing on pause to deal with the impact of Covid-19, it is time to recharge — thoughtfully. But what should your Covid-19 messaging strategy look like? What should you say and where should

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Cancellations call for trade show contingency plans (It’s urgent)

Cancellations call for trade show contingency plans (It’s urgent)

May 13, 2020 0 comments

With a main lead-generating source canceled or postponed, trade show contingency plans take on increased importance. The Supply Chain USA 2020 summit in Chicago is a flagship event. Considered a must-attend gathering for strategic decision-making, it draws 1,000 supply chain and logistics leaders for three “unmissable days.” For executives like Tom Schmitt, chairman and CEO

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Supply chain marketing during Covid-19: The risk of cutting back

Supply chain marketing during Covid-19: The risk of cutting back

May 6, 2020 0 comments

So much to say, so little time. Supply chain marketing during Covid-19 — leaning in is better than backing out. Turmoil does not quite begin to describe the situation that supply chain companies have experienced lately. The Covid-19 pandemic threw in just a few weeks the finely calibrated, just-in-time supply chains into a state of disarray. In the midst of the struggle to get product from Point

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How Small Businesses Can Implement Sustainable Supply Chain Practices

How Small Businesses Can Implement Sustainable Supply Chain Practices

November 12, 2019 0 comments

Organizations implementing sustainable supply chain practices face increased expenses associated with upfront investments. But new strategies are emerging to change that. Highlights: 93% of supply chain organizations have implemented environmental initiatives. Still, more plan to do so in the next five years. Unlike some sustainability initiatives that require large upfront investment, other strategies synergize with

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Amazon: If You Can’t Beat ‘em, Join ’em

Amazon: If You Can’t Beat ‘em, Join ’em

October 22, 2019 0 comments

Amazon has changed the way we do business. Supply chain companies need to get on board with Amazon’s e-commerce strategy or risk losing business. It is no secret that Amazon has dominated the online retail industry. Amazon Prime has shifted consumer expectations so that waiting 5-7 business days for your online order is no longer

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Are Supply Chain Organizations Neglecting Their Gen X Talent?

Are Supply Chain Organizations Neglecting Their Gen X Talent?

September 25, 2019 0 comments

New research shows Gen X business leaders are being promoted slower than their millennial and boomer counterparts. This Gen X talent looking to jump ship. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Much attention has been given to millennial employees over

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Infographic: Creating the Right Content for Lead Nurturing: ToFu, MoFu, and BoFu

Infographic: Creating the Right Content for Lead Nurturing: ToFu, MoFu, and BoFu

September 11, 2019 0 comments

Ushering qualified leads through the sales funnel requires the right kind of content at the right time. Here’s what kind of content you need for ToFu, MoFu, and BoFu. Highlights: ToFu, MoFu, and BoFu are abreviations for top of funnel, middle of funnel, and bottom of funnel, respectively. ToFu content should be geared toward audience

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10 B2B Marketing Stats from Chief Marketer’s 2019 Outlook

10 B2B Marketing Stats from Chief Marketer’s 2019 Outlook

September 4, 2019 0 comments

The biggest challenges for B2B marketing, according to a recent report? Finding leads that convert and engaging the right target audience. Highlights: Measuring social media ROI is a challenge for 58% of respondents, and 39% report that proving ROI is the biggest hurdle to securing C-suite buy-in. Only 23% of brands have a dedicated social

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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