![Need Customers to Participate in a Case Study? Try These 4 Strategies.](https://www.fronetics.com/wp-content/uploads/2017/11/case-study-370x185.jpg)
Need Customers to Participate in a Case Study? Try These 4 Strategies.
Case studies have proven to be one of the most effective kinds of content in converting leads to buyers. Here are 4 strategies to getting customers to participate. The 2017 Content Preferences Survey Report found that 78% of B2B buyers used vendor case studies as part of their purchasing decisions in the past 12 months.