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Digital and content marketing for the logistics and supply chain industries
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Need Customers to Participate in a Case Study? Try These 4 Strategies.

Need Customers to Participate in a Case Study? Try These 4 Strategies.

November 9, 2017 0 comments

Case studies have proven to be one of the most effective kinds of content in converting leads to buyers. Here are 4 strategies to getting customers to participate. The 2017 Content Preferences Survey Report found that 78% of B2B buyers used vendor case studies as part of their purchasing decisions in the past 12 months.

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