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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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Stop hibernating: You’re missing out on company blog benefits

Stop hibernating: You’re missing out on company blog benefits

July 22, 2020 0 comments

The benefits of a B2B blog are too important to overlook. Plus: Three companies that excel at content creation. If your company blog has gone the way of the bears in winter, there is good reason to bring it back to life. That stale page on your website is more important than may realize. When

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The case for outsourcing content marketing at a time of supply chain disruption

The case for outsourcing content marketing at a time of supply chain disruption

June 9, 2020 0 comments

Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing.   No other lead generation tactic is more important to technology marketers than content assets. The new Gartner research — trade shows come in second place — shows the importance of paying heavy attention to how your organization positions itself online. If the Covid-19 repercussions left you no choice but to cut back on marketing or if you have been juggling more than ever, consider the

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Supply chain marketing during Covid-19: The risk of cutting back

Supply chain marketing during Covid-19: The risk of cutting back

May 6, 2020 0 comments

So much to say, so little time. Supply chain marketing during Covid-19 — leaning in is better than backing out. Turmoil does not quite begin to describe the situation that supply chain companies have experienced lately. The Covid-19 pandemic threw in just a few weeks the finely calibrated, just-in-time supply chains into a state of disarray. In the midst of the struggle to get product from Point

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How to Use Video on LinkedIn for the Supply Chain

How to Use Video on LinkedIn for the Supply Chain

November 5, 2019 0 comments

LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on LinkedIn. Highlights: Effective B2B marketing videos start with an analysis of your prospects’ unique purchasing journey and needs. Videos for the awareness stage of the buyer’s journey

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How Manufacturers Can Benefit from Digital Transformation

How Manufacturers Can Benefit from Digital Transformation

October 15, 2019 0 comments

The analog supply chain model is outmoded and inefficient. Here’s how digital transformation is reinventing manufacturing. Highlights: Manufacturers are increasingly adopting artificial intelligence and machine learning technologies. The traditional analog supply chain model is unable to compete with digital disruptors in a volatile market. Digital transformation empowers manufacturers to create sought-after personalized experiences for buyers.

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Robotics Drives Supply Chain Profits

Robotics Drives Supply Chain Profits

October 10, 2019 0 comments

Supply chain companies are beginning to use robotics to boost warehouse efficiency and drive profits thanks to new automated technologies. Highlights: High-res cameras, pressure sensors, navigation lasers, and acoustic warning indicators allow automated devices to navigate warehouses efficiently and autonomously. Robotics offers enhanced efficiency for both warehouse capability and predictive supply chain management. After major

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4 Digital Marketing Failures (and How to Fix Them)

4 Digital Marketing Failures (and How to Fix Them)

October 8, 2019 0 comments

Digital marketing helps increase brand awareness, convert leads, and drive measurable business value. But that doesn’t mean it’s always easy to execute. Here are 4 digital marketing failures and how to get back on track. Highlights: While digital marketing is extremely effective, proving ROI is often the top challenge for marketers. If your content isn’t

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Infographic: The Ultimate Guide to Reddit for B2B Marketing

Infographic: The Ultimate Guide to Reddit for B2B Marketing

October 2, 2019 0 comments

Our infographic gives you everything from the basics to the specifics of using Reddit for B2B marketing. Highlights: Reddit is a social platform made up of thousands of individual forums where users can post content and vote on its relevance and value. The first rule of Reddit: avoid overt brand promotion and sales pitches. Creating

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Video: How Your Brand Can Benefit from User Generated Content

Video: How Your Brand Can Benefit from User Generated Content

October 1, 2019 0 comments

Consumers are more likely to trust content generated by their peers, which means higher conversion rates at a lower cost for your brand. Is your brand benefitting from user generated content? Highlights: User generated content is content created by users of a specific brand or on a specific platform. Images and video of real people

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Infographic: Here’s Why Supply Chain Companies Need to Try Live Video

Infographic: Here’s Why Supply Chain Companies Need to Try Live Video

September 12, 2019 0 comments

Live video streaming offers businesses a cost-effective strategy for engaging with and appealing to today’s buyers. With YouTube emerging as the world’s second largest search engine and video becoming themost popular form of online content,it is no surprise that businesses are looking for ways to engage their target audience through video. And they’re even diving

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Infographic: Creating the Right Content for Lead Nurturing: ToFu, MoFu, and BoFu

Infographic: Creating the Right Content for Lead Nurturing: ToFu, MoFu, and BoFu

September 11, 2019 0 comments

Ushering qualified leads through the sales funnel requires the right kind of content at the right time. Here’s what kind of content you need for ToFu, MoFu, and BoFu. Highlights: ToFu, MoFu, and BoFu are abreviations for top of funnel, middle of funnel, and bottom of funnel, respectively. ToFu content should be geared toward audience

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Report: Internet Users Prefer Private Messaging Apps to Shared Content

Report: Internet Users Prefer Private Messaging Apps to Shared Content

September 10, 2019 0 comments

As social media users increasingly prefer to share content and recommendations via private messaging apps, brands need to be aware of how to take advantage of this trend. Highlights: Nearly two-thirds of social media users now prefer to share content and recommendations through private messaging apps. Facebook Messenger is by far the most popular of

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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