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Digital and content marketing for the logistics and supply chain industries
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Five tips for better solution selling

February 23, 2012 0 comments

Let’s face it, there’s a clear and distinct difference between selling traditional logistics and selling integrated logistics and supply chain solutions. The key difference is; one is a product offering and one is a solution. When you try and sell solutions like you are selling a product, it’s like bringing a gun to knife fight…usually with

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