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Digital and content marketing for the logistics and supply chain industries
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What you need to know about social media ROI

April 10, 2014 0 comments

Return on investment (ROI) is not a metric which is well suited to measuring the value participating in social media can bring to a company.  And, unfortunately, there is no distinct metric or formula that can completely capture the impact, value, and ramifications of participating.  Because of this, many companies choose not to participate in

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