8 Marketing Acronyms Supply Chain Marketers Need to Know

8 Marketing Acronyms Supply Chain Marketers Need to Know

Being aware of the marketing acronyms being discussed on the internet is key to staying up with the latest digital marketing trends and ideas.


  • Key performance indicators (KPIs) are the metrics you determine to be most important in measuring the success of a digital marketing campaign.
  • All-important search engine optimization (SEO) is what allows your page to rank high among search engine results.
  • A positive user experience (UX) is crucial to converting leads.

If you’re not up on internet language, the profusion of acronyms can sometimes make it feel like an unbreakable code. Being aware of some key marketing acronyms can go a long way toward helping your business generate online leads and revenue.

There are a seemingly endless supply of acronyms being thrown around out there, from the general to the highly specialized. These eight marketing acronyms are the ones you need to know to help you navigate digital marketing language and be on the cutting edge of best practices for your business.

8 marketing acronyms you need to know

1) KPI: Key Performance Indicator(s)

Effective digital marketing campaigns start with documented goals, accompanied by the metrics you will measure to determine how successful you are at reaching those goals. KPIs are your most important metrics. Choosing the right KPIs for a specific campaign is critical to its success, since these metrics are how you evaluate and tailor your efforts.

2) CTA: Call-to-Action

Even if you haven’t run across this particular one of our marketing acronyms, you’re probably aware of what it refers to. Your CTA is the vital step in which you ask your audience to take an action that moves them one step closer to your objective of connecting them with your company. Creating effective CTAs is key to converting leads.

3) SEM: Search Engine Marketing

SEM refers to the type of advertisements that appear on search engines such as Google, Bing, or Yahoo among the sponsored results. These advertisements can be effective if you choose your keywords wisely.

4) SEO: Search Engine Optimization

SEO is one of the most important marketing acronyms you’re likely to run across. All of your digital assets, particularly all website content, should be geared toward ranking highly when prospects search for keywords relevant to your business. There are mountains of material written on SEO, as it’s a crucial topic for digital marketers. Our four-part series on writing for SEO is a good starting place.

5) CRO: Conversion Rate Optimization

CRO refers to the idea of increasing the percentage of website visitors that take the desired action on your page – or, more specifically, the visitors that convert into leads. Optimizing your conversion rate means ensuring that your website design, content, and functionality make it easy and attractive to navigate, as well as being persuasive.

6) CTR: Click-Through Rate

Your CTR is the number of clicks an advertisement or post receives divided by the number of times it has been shown or shared. This metric not only lets you determine how effective your content is, but it also helps you measure engagement on social channels. An engaged audience and a high CTR means more opportunities to convert leads.

7) CPL: Cost Per Lead

When you’re paying for leads to be delivered to you through an ad campaign, your CPL refers to the amount you pay each time a user fills out a form, subscribes to your blog, or provides an email address.

8) UX: User Experience

When it comes to digital marketing, user experience refers to the ease and navigability of your website and other digital assets. CRO, for example, is one of many aspects of UX, which also is affected by the overall architecture of your site, how quickly your page loads, the quality of your content, how your website interacts with your social media accounts, and more.

What other marketing acronyms have you found useful?

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