Your company blog can be a goldmine for search engines. These strategies will give your old blog posts an SEO boost — without days of work. When time and resources are in short supply, use them well. That leads us to your company blog. One of the quickest ways to get search engines to pay renewed attention to your website is to update old blog
So much to say, so little time. Supply chain marketing during Covid-19 — leaning in is better than backing out. Turmoil does not quite begin to describe the situation that supply chain companies have experienced lately. The Covid-19 pandemic threw in just a few weeks the finely calibrated, just-in-time supply chains into a state of disarray. In the midst of the struggle to get product from Point
Search intent looks at the ‘why’ behind a search. If you’re looking to improve your website ranking, here’s how search intent affects SEO. Highlights: If you truly want to rank at the top of search results, you’ve got to shift your thinking in terms of topic clusters. Think about your buyer personas. What kinds of
Being aware of the marketing acronyms being discussed on the internet is key to staying up with the latest digital marketing trends and ideas. Highlights: Key performance indicators (KPIs) are the metrics you determine to be most important in measuring the success of a digital marketing campaign. All-important search engine optimization (SEO) is what allows
With the growing popularity of video, it’s harder for video posts to rank in search results. Here’s what marketers need to know about SEO and video posts. Highlights: When choosing your video hosting platform, it’s important to consider the reasons why you want your videos to rank, such as lead generation or brand awareness. Spend
SEO helps your website rank higher in search engine results pages. Here are the SEO basics to get your website performing better and in front of your target audience. Highlights: SEO stands for search engine optimization — that much has stayed the same. It refers to techniques that help your website rank higher in search
Search engines are constantly changing, but these 5 tips will ensure that supply chain marketers can boost SEO in 2019. Highlights People are changing how they search, and search engines are adapting accordingly. Simple changes to the structure of your site can have a big impact on your search engine rankings. Sites rich in quality
