Companies in the supply chain and logistics industries should take note of these 19 content marketing trends. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for 2017. As the leader of CMI, Pulizzi dedicates much of his time discussing where content marketing is heading with
To truly gauge the effect of variations in frequency of marketing emails, evaluate the cumulative metrics as well as per-message statistics. How often does your company send marketing emails? Perhaps you’ve wondered if ramping up the number of messages you send to your database may generate more purchases. But you don’t want to cross the
A content marketing strategy helped one organization generate leads, increase web traffic, and drive sales and new business. Why would my company blog? Do we really need to be on social media? What is a white paper, and who would read one that I wrote? These are questions that many businesses in the manufacturing and
Content marketing is significantly more effective when a designated leader is driving your strategy. Who is leading your content marketing strategy? If you don’t have an immediate answer, your content marketing program probably will not be as effective as it could be. Research shows that companies who designate someone to drive the execution of their
Considering outsourcing some or all of your content marketing? Check out these statistics. Companies turn to content marketing to build brand awareness, generate leads, and drive sales. But the constant creation and distribution of original content can drain an organization’s resources. That’s why many choose to outsource all or some of their content marketing efforts
While the temptation to invest in big data may be strong, small and mid-sized companies might be better off starting with small, more manageable analytics. Big data has become a big business. A 2016 Forrester report forecasts that the big-data management business will grow by 12.8% by 2021. It’s easy to see why, with the
Your customers use vendor content in their purchasing decisions, and you need a strategy to reach them — or your competitors will. Content marketing can be a game-changer, in terms of new business and sales revenue, for organizations of all sizes and industries and levels of marketing savvy. But you can’t just set up a
Try these four networking tips to stop feeling guilty about developing relationships to advance professional goals. Does networking make you feel dirty? Research published in Administrative Science Quarterly confirms you are not alone. The authors suggest that acting in self-interest in pursuit of our career goals can affect our sense of morality. But, as we
New research shows how supply chain and logistics companies currently are using the Internet of Things and how they plan to expand use in the future. The Internet of Things is already here — monitoring our footsteps, heartbeats, lighting, home temperature, and environment. And it will continue to expand at a rapid rate. Frost &
Fronetics designed a content marketing strategy that helped the logistics software company realize increases in new business and sales revenue. Your company is doing pretty well. You have a nice website and a social media account or two. And you’ve experienced year-over-year growth. Why would you do anything differently? Just ask TotalTrax, a provider of
TotalTrax leverages content marketing to increase web traffic, generate high-quality leads, and, ultimately, grow business. TotalTrax, Inc., is a provider of real-time vehicle, driver, and inventory tracking technologies for manufacturing and warehouse operations. Despite a decade of positive growth, the company knew it was missing opportunities for new business because of its lack of a
Transactional emails offer prime real estate for driving further customer engagement or action. Your business probably invests a lot of time and effort creating marketing emails to send to your prospects and consumers. But have you thought much about the content of your confirmation and thank you emails? New findings from IBM Marketing Cloud’s 2016
