If your social media strategy doesn’t align with your business objectives and target audience, your marketing budget is probably better spent elsewhere. Almost half of CMOs report they do not feel prepared to manage the challenges that accompany the rise of social media. Regardless marketers report that they plan to double social media spending in
HubSpot and WordPress rank at the top of G2 Crowd’s list comparing platforms to create, edit, and publish digital content. Businesses and marketers who do not have coding skills rely on web content management systems to publish their digital content. There are a number of different products available, so how do you choose which one
Examine these stats when you analyze your content to improve your content strategy and the effectiveness of future content. A critical (but often overlooked) element of an effective inbound marketing strategy follows the actual production and distribution of content: analyzing your content. It sounds obvious, but many businesses who are producing content do not take the
Add stickers to your photos on Twitter to join in on real-time conversations about trending topics and to grow your audience. Twitter announced at the end of June that it would be rolling out a new feature called #stickers. Twitter stickers are a visual twist on a hashtag, meaning you can add them to the
Here I share some of our best performing content from the first half of this year. Auditing your content and adjusting your strategy is an important part of an effective content marketing program. I like to do an in-depth look at how our content is performing every six months. As I was evaluating our most
Get your news in front of the one billion iOS users with this step-by-step guide to publishing on Apple News. Do you use Apple News? If you have an iOS device (iPhone, iPad, or iPod Touch) and have upgraded to iOS 9 or beyond, the app is preinstalled. Users love the easy-to-read interface and the
AdWords’ upcoming updates will make it easier for local companies to earn the top spot on local search, which can drive significant new business. Google AdWords has made it easier for local businesses to get their names in front of people searching for products and services like theirs. The update involves changes to the so-called “3-pack,” or the
This is part three of a three-part series on Twitter for B2B. See part one, Twitter for B2B, and part two, Tweet This: 20 Ideas for Twitter Content for the Supply Chain. Leverage insights from Twitter’s analytics dashboard to improve audience engagement, reach, and content development. Twitter is among the most popular social media platforms
Using search marketing as part of your content strategy can increase web traffic and, thus, visibility for your business. Search marketing, formerly “search engine marketing,” uses both paid (SEM) and unpaid strategies (SEO) to increase traffic to your business’ website. These two efforts work together to improve the likelihood that potential customers searching the internet
This is part two of a three-part series on Twitter for B2B. See part one, Twitter for B2B, and part three, How to Use Twitter Analytics. If you’re not sure what else to tweet, try these 20 ideas. Twitter is an excellent platform for sharing news and reaching your customers, but it sure can be a
As uncertainty pervades following Brexit, experts speculate about the impact a divorced U.K. and E.U. will have on the global supply chain. As the Brexit vote roils markets across the globe, uncertainty looms in the air for many businesses. Even U.S.-based organizations without operations or suppliers in Europe are feeling the “significant economic repercussions” of the U.K.’s
Try these tips to attract potential customers to follow your business on LinkedIn. This is part three of a three-part series on LinkedIn for B2B businesses. Check out part one, LinkedIn for B2B: Getting Started, and part two, How to Hire Talent through LinkedIn. LinkedIn is a goldmine for organizations looking to build professional relationships and
