Report: Content use within the logistics and supply chain industries

B2B companies are creating more content than ever before.  This is true too for companies within the logistics and supply chain industries.

Fronetics Strategic Advisors conducted a survey focused on the use of content within the logistics and supply chain industries.  The survey found that companies within the logistics and supply chain industries are using content as a marketing tool and are realizing results. 79% of survey respondents reported that content is an effective marketing tool.

Survey respondents reported that their company uses content to:

• Strengthen overall brand awareness (96%)
• Generate leads (83%)
• Establish the company as an industry leader (74%).

To learn more about the role of content with the logistics and supply chain industries, download the report.