Thinking of outsourcing content marketing? This infographic illustrates how other B2B marketers are handling content creation.

Plan. Create. Distribute. Repeat.

Does the constant creation of content feel like a drain on your resources? Do you feel like the content you’re publishing isn’t on par with the standards of your business? Do you dread the days that you need to write a blog post or prepare a customer resource?

If any of these questions hit home, chances are you’ve thought about outsourcing.

Outsourcing content marketing can be a beautiful thing: You put the content creation, design, and even distribution in the hands of an expert, leaving you free to focus on your job. But, isn’t that cheating? (It’s not.) Are other companies doing it, too? (You bet.) Ultimately, is it a good business decision? (The top business blogsĀ outsource about 24% of their content creation.)

We’ve created the following infographic to illustrate how other B2B marketers are handling outsourcing content marketing. Here are 13 statistics you need to know before you consider outsourcing.

13 stats about outsourcing content marketing

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