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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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Data, meet content marketing

December 8, 2015 0 comments

Why airing metrics out in the open could be the next big content marketing trend. We’ve talked a lot about data in the last few years. Companies have been grappling with the sheer number of numbers available to analyze, and they’ve struggled to decipher which offer actionable business intelligence. Still, they plan to pour more

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Will Analytics Render Old-Fashioned Job Interviews Obsolete?

December 2, 2015 0 comments

Gamification. Web scraping. Behavioral analytics. A recent article inHarvard Business Review (HBR) outlines three methods that may be poised to compete with good old hiring tactics. Does the traditional face-to-face interview even stand a chance against algorithms that turn your prospective employee’s online activity into a quantitative estimate of job potential or fit? These assessment

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Drowning in big data, parched for information [Infographic]

August 24, 2015 0 comments

Big data is big.  Over the past two years alone more than 90% of the world’s data has been created.  Each day more than 2.5 quintillion bytes of data are created.  For those who are more numerically inclined that is more than 2,500,000,000,000,000,000 bytes per day. Companies are spending big money to determine how they

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7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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