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Digital and content marketing for the logistics and supply chain industries
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What You Need to Know About AI for Marketing

What You Need to Know About AI for Marketing

September 19, 2019 0 comments

In a highly competitive B2B landscape, AI can be the strategic advantage your brand needs. Here’s everything you need to know about AI for marketing. Highlights: AI enables predictive analysis – the ability to look at a large set of data and predict what steps to take to reach a desired outcome. Social listening powered

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7 Ways Machine Learning is Improving Supply Chain Management

7 Ways Machine Learning is Improving Supply Chain Management

September 17, 2019 0 comments

Machine learning is shaping the future of supply chain and logistics management, improving accuracy, speed, scale, and more. Here’s how. Highlights: Machine learning refers to an application of artificial intelligence that lets systems learn and improve automatically based on experience. Experts predict that 95% of supply chain planning vendors will rely on supervised and unsupervised

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Video: How To Overcome The Challenges of Data-Driven Digital Marketing

June 4, 2019 0 comments

There is a lot marketers can learn from data collection that can be helpful in the buyer’s journey. However, with all this information comes challenges. Here’s how to overcome the challenges of data-driven digital marketing. Highlights: Data is a key component in driving decisions when it comes to digital strategies. Try using analytics tools that

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Infographic: 3 Google Analytics Reports You Should Be Running to Convert More Leads

Infographic: 3 Google Analytics Reports You Should Be Running to Convert More Leads

May 29, 2019 0 comments

These Google Analytics reports are crucial to understanding the visitors who are browsing your website and how you are more likely to get them to convert. Highlights: Audience reports tell you who is visiting your website. Acquisition reports convey how are users getting to your website. Behavior reports show what visitors are doing on your

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Using Analytics to Align Sales and Marketing Teams

Using Analytics to Align Sales and Marketing Teams

May 21, 2019 0 comments

Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales and marketing alignment can be aided by analytics tools. A content audit can ensure sales has relevant material for every stage of the buyer’s journey. Digital Asset Management Software acts as a unified repository

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Top 5 Automation Posts 2018

Top 5 Automation Posts 2018

December 17, 2018 0 comments

Implementing automation can help supply chain marketers become more efficient and more successful in earning and converting leads. Here are our most-viewed automation posts of the year. Automation is changing the way supply chain marketers do their job. When properly executed, automation can drive efficiency and reduce time spent on repetitive tasks, freeing up marketers

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Top 5 Analytics and ROI Posts of 2018

Top 5 Analytics and ROI Posts of 2018

December 10, 2018 0 comments

Here are our most-viewed blog posts from 2018 about analytics and ROI, including articles about how to calculate your marketing ROI and competitive benchmarking. Content marketing is increasingly popular in the B2B sector. In fact, 91% of B2B marketers used content marketing as a part of their strategy last year. But marketers still struggle with

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Why Content Marketing Depends on Metrics

Why Content Marketing Depends on Metrics

November 20, 2018 0 comments

Finding, analyzing, and using the right metrics effectively is crucial to a successful content marketing strategy. Accountability and showing a solid return on investment is everything when it comes to ensuring that your business is allocating adequate resources to marketing. And let’s face it, too many executives think that marketing is, at best, about supporting

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Supply Chain and Marketing/Sales Are AI’s First Big Opportunities for Business Use

Supply Chain and Marketing/Sales Are AI’s First Big Opportunities for Business Use

November 13, 2018 0 comments

The results are in: Artificial intelligence (AI) has significant value for many business sectors. But what are the most effective ways to apply AI to your supply chain management company? Executives of many leading companies are looking for ways to integrate AI into their operations. A recent McKinsey & Co. study estimates that 40% of

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Infographic: 3 Steps to Prove Social Media ROI

Infographic: 3 Steps to Prove Social Media ROI

October 3, 2018 0 comments

Use these three steps to calculate your social media ROI and prove the value of your investment. As supply chain and logistics businesses are finally recognizing the merits of content marketing, and more specifically social media platforms, many are looking into implementing a program at their companies. But it doesn’t take much research to realize

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What Does Automation Mean for Supply Chain Marketing and Sales?

What Does Automation Mean for Supply Chain Marketing and Sales?

September 19, 2018 0 comments

Automation has two major benefits for supply chain marketers: it drives efficiencies and improves success rates in earning and converting leads. When you think about automation in the supply chain, you probably don’t immediately consider marketing and sales. Perhaps you envision robots scooting around warehouse floors, or maybe you think of applications in billing, compliance reports,

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Infographic: 10 Social Media Statistics for B2B Marketers 2018

Infographic: 10 Social Media Statistics for B2B Marketers 2018

August 16, 2018 0 comments

The latest social media statistics show growth of Instagram, more metrics for ROI, social messaging bots, and video content. One thing that always holds true with social media platforms: they are constantly changing. Platforms like Facebook, Instagram, and Twitter have used 2018 to continue this trend of continual growth and improvement. It’s important with all

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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